Hydra Strengthens Call for Stronger Self-Compliance Among Online Advertisers and Affiliate Networks

LAS VEGAS, Feb. 18 /PRNewswire/ -- Hydra Group, one of the largest performance-based online ad networks, has increased its call for more thorough self-regulation among merchants and affiliate networks in advance of increased online consumer protection legislation by the Federal Trade Commission.  

Featured as part of a panel discussion on affiliate program compliance at the recent Affiliate Summit West conference in Las Vegas, Hydra's Director of Compliance, Rachel Corcoran, noted that "merchants and affiliate networks must work together to ensure proper compliance from the moment a campaign is created through its execution and completion."

Leading proponents of better self-regulation within the affiliate marketing industry, Hydra has recently made a significant investment in providing its advertisers with the most advanced tools for detecting fraud and ensuring compliance across all major online channels including search, display, email and social media, including the recent Beta launch of its proprietary HNv2 campaign tracking software.

Presenting to an audience largely comprised of merchants, Corcoran offered in-depth insight into the key areas of focus when looking to better one's compliance results.  Among the areas discussed were the importance of having a deep understanding of where and how one's brand is being marketed; a thorough understanding and familiarity with truth in advertising legislation; better network fraud protection and prevention; and a strong understanding of the various promotional channels and how they address campaign objectives.  

"The days of the Wild West are over and the time for accountability and truth in online advertising has begun," continued Corcoran. "While the FTC's continued focus on creating stronger and broader reaching compliance legislation is certainly welcomed, it's also incumbent upon us in the industry to put a stop to fraudulent practices and to demand better quality control.  Over the past year, we have put a number of key controls and measurement tools in place in order to ensure that campaign results are in the best interest of client brands and encourage others within the industry to follow suit."

About Hydra Group

Hydra operates a performance-based, multichannel ad platform that drives new sales, leads, and ad engagements on a pure cost-per-action (CPA) basis for many of the largest and best-known consumer product and service companies. The company distributes action-oriented, customer acquisition campaigns in search, email, web display and social media, via its own internal media distribution groups and its network of high volume, high quality publishing partners. Learn more at www.hydranetwork.com.

SOURCE Hydra Group