Hydration Isn't One-Size-Fits-All: Hi-Lyte™ Offers Zero-Sugar Electrolytes in Formulas, Formats and Flavors to Fit Every Routine

From everyday blends to high-potassium formulas, the brand's new e-commerce experience helps consumers find zero-sugar hydration solutions tailored to meet their individual needs

KEY POINTS:

• Hi-Lyte™, a brand that delivers essential electrolyte formulas for everyday hydration, is giving consumers customizable options across three product lines – Daily Essentials, Mineral-Powered and Functional Blends — available in four different formats: Powder Mix, Quick Sticks, Liquid Mix and Capsules.
• Hi-Lyte offers both flavored and unflavored options, all made with zero sugar — part of the brand's approach since 2016. Its unflavored options, made with no stevia, are among Hi-Lyte's best-sellers on Amazon, hi-lyte.com and Walmart.com.
• Hi-Lyte recently launched a new e-commerce and direct-to-consumer storefront, with a product quiz to help consumers find the right hydration solutions for their routines.
• From everyday electrolyte support to functional formulas with protein, prebiotics or creatine, Hi-Lyte offers options for different needs and routines.
• The Hi-Lyte K1000 line features 1,000 mg of potassium per serving for active routines, fasting, and keto and low-carb diets.

ROCKVILLE, Md., Nov. 5, 2026 /PRNewswire/ -- Hydration needs aren't one-size-fits-all. That's why Hi-Lyte™, the everyday electrolyte brand known for its personalized approach to hydration, offers multiple electrolyte profiles, formats and flavors. Hi-Lyte's new e-commerce experience and customized solutions help consumers build hydration habits that work for their daily lives.

Available in Powder Mix, Quick Sticks, Liquid Mix and Capsules, and in both unflavored (no stevia) and flavored varieties, Hi-Lyte offers clean formulas made with minimal ingredients, zero sugar and no unnecessary fillers, added colors or dyes. The formulas provide electrolytes such as sodium, potassium, magnesium and calcium — in profiles that vary by formula — to help support fluid balance and normal muscle and nerve function. The portfolio spans three product lines: Daily Essentials for everyday hydration, higher-potassium Mineral-Powered formulas such as K1000 and Functional Blends. As the brand's newest line, Functional Blends feature ingredients such as protein, prebiotics and creatine, offering targeted support for a range of wellness goals.

The transition into fall and winter is an important time to remember that hydration matters year-round, not only during summer months or periods of intense activity. Cooler temperatures can make thirst less noticeable,* while dry air and fluid loss during illness can add to hydration challenges. From holiday travel to changing workout routines and seasonal wellness priorities, Hi-Lyte's range of formulas and formats offers options that fit into everyday life.

"People seek hydration solutions with different preferences and needs, and not everyone wants sweet electrolytes," said Cheryl Harrop, CEO and Registered Dietitian at Hi-Lyte. "Hi-Lyte gives consumers a way to make hydration a consistent part of their day, and our new e-commerce experience makes it easier to pick what's right for you. Whether it's squeezing Unflavored Electrolytes Liquid Mix into a daily cup of coffee during the colder months or reaching for Quick Sticks after a tough workout, there's an option for every routine."

The Hi-Lyte Line-Up

• Daily Essentials: Balanced electrolyte formulas for everyday hydration, with added vitamins in select formulas and a low-sodium option. The line includes the best-selling Electrolytes Liquid Mix Unflavored, a squeezable concentrate that blends into water, coffee or smoothies without clumping or changing the flavor, as well as Electrolytes Powder Mix, Quick Sticks and Quick Caps.
• Mineral-Powered: Higher-potassium formulas for active lifestyles, fasting, and keto and low-carb diets. K1000 Powder Mix and Quick Sticks provide 1,000 mg of potassium per serving (potassium levels vary across the line).
• Functional Blends: Electrolytes plus an added functional ingredient for people who want a 2-in-1 option, including Electrolytes + Creatine, Electrolytes + Prebiotics and Electrolytes + Protein Quick Sticks. The Electrolytes + Protein Crisp Apple flavor is perfect for fall.

Hi-Lyte is part of Healthily, a family-founded global health and wellness company established in 1990, headquartered in the U.S. and with deep roots in Europe. This heritage means every Hi-Lyte formula is backed by world-class R&D, rigorous standards and the kind of manufacturing that only comes with decades of experience.

Visit hi-lyte.com or shop the brand on Amazon, Walmart.com and TikTok Shop. Curious about which hydration option is best for you? Take the Hi-Lyte quiz at https://hi-lyte.com/pages/quiz. Explore Hi-Lyte's range of formulas and formats to find electrolyte support that fits your routine.

About Hi-Lyte™
Since 2016, Hi-Lyte™ has been delivering Everything Your Water's Missing™: essential, zero-sugar daily hydration support that helps you feel ready for whatever the day brings. Hi-Lyte offers multiple customizable formulas, formats and flavors across three product lines – Daily Essentials, Mineral-Powered and Functional Blends – ranging from unflavored options with no stevia to its high-potassium K1000 line. With no unnecessary fillers or added colors or dyes, Hi-Lyte is available in four formats: Powder Mix, Quick Sticks, Liquid Mix and Capsules. All Hi-Lyte products are third-party tested and NSF Certified, and are non-GMO, gluten-free and contain no seed oils and no maltodextrin. Visit hi-lyte.com to find electrolyte support in the formula that fits your needs or shop the brand on Amazon, Walmart.com and TikTok Shop to start building a routine just for you. 

About Healthily 
Healthily is an international family of consumer health companies and a leader in health and wellness innovation. Founded as USP in the United States in 1990, Healthily has grown to encompass 46 brands across 20 markets in Europe and North America and is the #1 company for OTC and supplements in Poland. Healthily's portfolio includes over-the-counter medicines, supplements and wellness products for pain relief, cold, cough & allergy, gut health, mobility, women's health and everyday wellness. Guided by a simple mission, "You and your health at the heart of everything we do," Healthily creates and grows trusted consumer health brands used by millions every day. Learn more at healthily.com.

*Source: https://extension.psu.edu/hydration-in-cold-weather 

Media Contact:
Amanda Vassall
avassall@agencyh5.com 

SOURCE Hi-Lyte