
SAN FRANCISCO, Sept. 14, 2026 /PRNewswire/ -- Hyperbound, an AI-powered platform for revenue teams, today announced that it has been included as an Example Vendor in the 2026 Gartner® Market Overview for B2B Sales AI Role-Play Applications, published August 7, 2026.
Gartner defines sales AI role-play applications as software that utilizes artificial intelligence (AI) to simulate realistic business conversations, enabling sales organizations to scale communication training, strengthen coaching, and accelerate skill development through personalized, repeatable practice."
"The way companies prepare sellers is fundamentally changing," said Sriharsha Guduguntla, Co-Founder & Co-CEO of Hyperbound. "Revenue teams shouldn't have to choose between giving sellers more opportunities to practice and putting more work on frontline managers. AI makes high-quality, repeatable practice available whenever a seller needs it, helping teams build confidence and readiness before revenue is on the line."
AI-Powered Sales Practice Is Becoming More Sophisticated
As AI-powered role-play becomes more established, Hyperbound sees the opportunity expanding beyond simply giving sellers more opportunities to practice. The next phase is making that practice increasingly relevant to the buyers, situations and performance gaps sellers encounter in the field.
"We're moving toward a much richer definition of sales practice," said Atul Raghunathan, Co-Founder & Co-CEO of Hyperbound. "The opportunity isn't just making an AI buyer sound more realistic. It's creating an environment that understands who you're selling to, what you're selling, the situation you're preparing for and how you're actually performing. The more context these systems understand about a seller and their individual deals, the more valuable every practice interaction becomes."
Hyperbound also works with established sales training organizations to help translate proven methodologies into scalable, personalized practice.
"Our partnership with Hyperbound delivers AI-powered practice into an integrated approach to personalized seller development," said John Elsey, President and CEO of Richardson. "By reinforcing Richardson's proven Challenger and Consultative methodologies through realistic, repeatable practice, we can help organizations build stronger selling behaviors and greater consistency in the customer conversations that matter most."
Hyperbound is building toward a future where seller development is continuous, personalized and connected to the customer conversations that drive revenue. By combining proven methodologies with AI-powered practice and performance insights, Hyperbound helps organizations turn training into consistent selling behavior at scale.
Gartner, Market Overview for B2B Sales AI Role-Play Applications, Bill Yetman, Rachael Buchler, Shayne Jackson, Doug Bushée, August 7, 2026.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
About Hyperbound
Hyperbound is an AI-powered Revenue Activation Platform that helps revenue teams turn customer and seller intelligence into action. By analyzing real sales interactions, Hyperbound identifies performance gaps, recommends targeted interventions, and helps teams improve through personalized practice, coaching, and in-the-moment guidance. Hyperbound enables revenue leaders and frontline managers to continuously improve seller performance, reinforce what works, and drive more consistent execution across the organization.
To learn more, visit Hyperbound.ai.
Media Contact
Garrett Moedl
Head of Product Marketing
[email protected]
SOURCE Hyperbound
Share this article