Hyundai And BoostUp Partner On Launch Of New Sonata

FOUNTAIN VALLEY, Calif., May 29, 2014 /PRNewswire/ -- Hyundai Motor America will instantly add $500 to the accounts of any consumer planning to save for and buy the all-new 2015 Hyundai Sonata through BoostUp, a first of its kind social savings platform.

"We are extremely excited about the all-new Sonata and see our partnership with BoostUp as a perfect way to help today's smart car buyers," said Nathan Miller, senior group manager, Incentives, Hyundai Motor America. "Through our partnership with BoostUp, we are creating more dynamic incentive capabilities to support new car purchases and give prospective customers a hassle-free savings platform that comes with a $500 Starter Boost to get them into their next ride."

Hyundai was the first automotive company to partner with BoostUp in November 2009, and the launch of the 2015 Sonata is the first time a BoostUp partner has provided an immediate financial "Boost" to a user's account.

"The Sonata promotion is unique to BoostUp, as our users won't have to wait until the end of the buying process to receive their 'Boost' from one of our partners," said John Morgan, Founder and CEO of BoostUp. "The goal of BoostUp is for users to save for life's big purchases, and what better way to reward them for doing so than by immediately giving them $500 toward the purchase of a great vehicle like the Sonata."

The 2015 Hyundai Sonata starts at $21,150, and offers a more refined look through the new Fluidic Sculpture 2.0 design language, stiffer body structure, better ride quality, reduced noise, vibration and harshness and advanced safety and convenience features.

To begin saving for a Hyundai Sonata on BoostUp, visit BoostUp.com/Hyundai-Sonata.

BOOSTUP

BoostUp is a first of its kind social savings platform connecting people with major brands from the car, home, wedding and trip industries that offer built-in Boosts, a free money incentive in exchange for the purchase of their product or service. Using a free and secure BoostUp account, people saving for life's big purchases can also receive additional contributions from family and friends. Life's expensive. Get a Boost. For more information, please visit www.BoostUp.com.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Assurance Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.    

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com 

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SOURCE Hyundai Motor America