Hyundai Lowers Price on 2026 IONIQ 5 EV Lineup

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Oct 01, 2025, 13:28 ET

Hyundai reduces 2026 IONIQ 5 pricing by up to $9,800
Average price reduction for all 2026 IONIQ 5 models is $9,155
Enhances EV accessibility and competitiveness
Pricing for the exceptionally well-equipped 2026 IONIQ 5 SE begins at $35,000 MSRP
$7,500 cash incentive carries over for 2025 IONIQ 5 models

2026 IONIQ 5 Lineup Changes

Dual amperage Level 1 / Level 2 combination charger now included with all models
New Sage Silver Matte color added
Vibrant Ultimate Red and Cosmic Blue Pearl colors available on all models

FOUNTAIN VALLEY, Calif., Oct. 1, 2025 /PRNewswire/ -- Hyundai Motor America today announced substantial pricing reductions across the 2026 IONIQ 5 lineup, reinforcing the brand's commitment to making EVs more accessible and competitive in the rapidly evolving EV market.

The 2026 Hyundai IONIQ 5 Limited is photographed in California City, Calif., on July 22, 2025.

The repositioning effort includes model price reductions ranging from $7,600 to $9,800, enabling Hyundai to better align with current market dynamics and support increased U.S. production volume. These changes come as part of a broader strategy to maintain the IONIQ brand's leadership in the electric vehicle space while responding to shifting consumer expectations and competitive pressures.

"Hyundai is taking bold steps to ensure our award-winning IONIQ 5 remains a top choice for EV buyers," said Randy Parker, president and CEO, Hyundai Motor North America. "This pricing realignment reflects our commitment to delivering exceptional technology and innovation without compromise."

2025 IONIQ 5 Pricing Compared with 2026 IONIQ 5 Pricing
Model	Motor	2025 MSRP	2026 MSRPⁱ	Price Reduction
IONIQ 5 SE RWD Standard Range	125 kW (168 hp) Electric Motor	$42,600	$35,000	($7,600)
IONIQ 5 SE RWD	168 kW (225 hp) Electric Motor	$46,650	$37,500	($9,150)
IONIQ 5 SEL RWD	168 kW (225 hp) Electric Motor	$49,600	$39,800	($9,800)
IONIQ 5 Limited RWD	168 kW (225 hp) Electric Motor	$54,300	$45,075	($9,225)
IONIQ 5 SE AWD	74 kW + 165 kW (320 hp) Electric Motors	$50,150	$41,000	($9,150)
IONIQ 5 SEL AWD	74 kW + 165 kW (320 hp) Electric Motors	$53,100	$43,300	($9,800)
IONIQ 5 XRT AWD	74 kW + 165 kW (320 hp) Electric Motors	$55,500	$46,275	($9,225)
IONIQ 5 XRT AWD with Tow Hitch	74 kW + 165 kW (320 hp) Electric Motors	$55,950	$46,725	($9,225)
IONIQ 5 Limited AWD	74 kW + 165 kW (320 hp) Electric Motors	$58,200	$48,975	($9,225)

Freight Charges for the 2026 model year IONIQ 5 are $1,600. Prices in the chart above do not include freight charges.

Hyundai's IONIQ 5 has earned top accolades including:

Hyundai IONIQ 5 Awards:

World Car of the Year
World Electric Vehicle of the Year
World Car Design of the Year
IIHS Top Safety Pick+
Best Electric SUV – U.S. News & World Report
Best Tech Powertrain – MotorTrend
EV of the Year – Car and Driver
Top Pick for New Parents/Suburbanites/Tomorrow Seekers – Newsweek Auto Awards
Best Cars for the Money – U.S. News
Best Electric Vehicle – Cars.com
Wards 10 Best Engines & Propulsion Systems
Best Buy Awards – Kelley Blue Book

Remaining 2025 model year IONIQ 5 vehicles will continue to qualify for $7,500 purchase and lease incentives.

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit www.hyundainews.com.