Hyundai Motor America Reports Record-Breaking August 2025 Sales

• Best-ever August total and retail sales; total sales increase 12%; retail sales climb 8%
• Hyundai Palisade posts 50% retail sales jump, leading SUV momentum
• Breakout month for key models; IONIQ 5 and Elantra HEV
• EV sales surge 72% year-over-year

FOUNTAIN VALLEY, Calif., Sept. 3, 2025 /PRNewswire/ -- Hyundai Motor America reported August total sales of 88,523 units, a 12% increase compared with August 2024 and an all-time August record. Hyundai set total sales records in August for Elantra N, Elantra HEV, Santa Fe HEV, Palisade, IONIQ 5, and Santa Fe family. EV sales reached new heights, jumping 72% compared with August 2024. Total sales records for EV, HEV, and electrified vehicles reinforce Hyundai's momentum in sustainable mobility.

Hyundai retail sales rose 8% to 79,021 units in August, compared to the same month in 2024. This growth was driven by strong performances across both electrified and core models. Electrified vehicles accounted for 32% of the retail sales mix, with IONIQ 5 retail sales climbing 60% year-over-year. The momentum extended across the lineup, with the Palisade model (+50%) delivering exceptional results, reinforcing Hyundai's reputation as a trusted brand in both electrified and traditional segments.

"August was an exceptional month for us, with retail and total sales pacing well above our previous best August results," said Randy Parker, president and CEO of Hyundai Motor North America. "This momentum keeps us firmly on track for our best year ever. We're especially proud of the record-breaking results from key models like the Elantra HEV, Palisade, and IONIQ 5, which continue to resonate strongly with customers. These achievements underscore the strength of our product lineup and the unwavering commitment of our retail partners across the country."

August Total Sales Summary

August Product and Corporate Activities

• Hyundai Motor Group Executive Chair Euisun Chung and Chung Family Honored with Automotive News Centennial Award: Hyundai Motor Group Executive Chair Euisun Chung, Founding Chairman Ju-yung Chung, and Honorary Chairman Mong-Koo Chung have been recognized with the Automotive News Centennial Award for their outstanding contribution to the global automotive industry.
• Hyundai Motor Group Increases U.S. Investment to $26 Billion to Accelerate Growth and Innovation: Hyundai Motor Group announced a significant increase in investment to $26 billion in the United States, reinforcing its long-term commitment to innovation, jobs creation, and sustainable growth across key industries.
• Hyundai Motor Group Recognized for Leadership and Innovation at 2025 Automotive News All-Star Awards: Hyundai Motor Group's commitment to leadership and innovation in the global automotive industry has been recognized with two 2025 Automotive News All-Star Awards. Heui Won Yang, President and Head of the Research and Development Division for Hyundai Motor and Kia, and Randy Parker, President and CEO of Hyundai and Genesis Motor North America, were honored for their transformative contributions over the past year. 
• Hyundai Named Top Mass-Market Brand in the J.D. Power 2025 U.S. Tech Experience Index (TXI) Study for Sixth Consecutive Year: Hyundai has once again been recognized as the top mass-market brand in the J.D. Power 2025 U.S. Tech Experience Index (TXI) Study SM, marking the sixth consecutive year the brand has earned this distinction. Now in its tenth year, the TXI Study evaluates how effectively automakers bring new technologies to market.
• Hyundai Motor Company and General Motors Announce Plans for First Five Co-developed Vehicles: Hyundai Motor Company and General Motors announced plans for their first five co-developed vehicles, marking a significant milestone in their previously announced strategic collaboration. The two companies will co-develop four vehicles for the Central and South American market, including a compact SUV, car and pick-up, as well as a mid-size pick-up, all with the flexibility to use either internal combustion or hybrid propulsion systems. Hyundai and GM also will co-develop an electric commercial van for North America.
• Bryan Herta Autosport's No. 33 Hyundai Wins at Road America: Hyundai continued its championship pursuit in the IMSA Michelin Pilot Challenge (IMPC) with a hard-fought victory at the Road America 120. The No. 33 Hyundai Elantra N TCR, piloted by Mark Wilkins and Bryson Morris for Bryan Herta Autosport (BHA), navigated a challenging race to claim the top spot on the podium in Wisconsin.

Model Total Sales

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit www.hyundainews.com.

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SOURCE Hyundai Motor America