Rockmond Dunbar (PRISON BREAK), Regina King (SOUTHLAND, 24), Lamman Rucker (MEET THE BROWNS), among other celebrities at the Festival, are planning to pay visit to the Greater Than AIDS booth to reinforce the importance of HIV testing. Prizes and other incentives are also being provided to encourage testing.
Last month, the Black AIDS Institute and the Louisiana Department of Health kicked off the "LOUISIANA > AIDS: Road to ESSENCE Testing Tour" – a six-city testing caravan that provided free HIV testing at events in Shreveport (June 25th), Alexandria (June 26th), Lake Charles (June 27th), Lafayette (June 28th), Baton Rouge (June 29th), and New Orleans (June 30th). And in the lead up to National HIV Testing Day (June 27), Greater Than AIDS partner Walgreens , together with the Louisiana Department of Health and the U.S. Centers for Disease Control & Prevention (CDC), provided free screenings for HIV at five Walgreens retail locations in New Orleans from June 22 to 24.
According to the CDC, more than 1.2 million Americans are living with HIV today, yet 20 percent of those who are positive do not know their status. And, one in three people with HIV are diagnosed so late in the course of their infection that they develop AIDS within one year. The CDC encourages all Americans to get tested.
About Greater Than AIDS
Greater Than AIDS is a collaboration among a broad coalition of public and private sector partners united in response to the HIV/AIDS crisis in the United States, in particular among black Americans and other disproportionately affected groups. Through a national media campaign and targeted community outreach, Greater Than AIDS aims to increase knowledge and understanding about HIV/AIDS and confront the stigma surrounding the disease. www.greaterthan.org
The Kaiser Family Foundation – a non-profit private operating foundation dedicated to producing and communicating the best possible information, research and analysis on health issues –provides strategic direction and day-to-day management, as well as oversees the production of the media campaign. The Black AIDS Institute – a think tank exclusively focused on AIDS in Black America – provides leadership and expert guidance and directs community engagement. Greater Than AIDS is developed in support of Act Against AIDS, an effort by the U.S. Centers for Disease Control and Prevention (CDC) to refocus attention on the domestic epidemic. Additional, financial and substantive support is provided by the Elton John AIDS Foundation, Ford Foundation and MAC AIDS Fund, among others.