IABC Cleveland Lunch Program to Help Communicators Understand the Landscape of Emerging Technologies and How to Use Them

CLEVELAND, Oct. 4, 2011 /PRNewswire/ -- If you feel challenged keeping up with digital communication technologies, you are not alone. It seems like every day new offerings are released that business communicators need to understand. That's why digital marketer and educator Geof Pelaia will sort through the technologies and deliver the lowdown on the strategic use of today's social media, mobile technology, and collaborative software tools in a presentation hosted by International Association of Business Communicators (IABC) Cleveland. The program will be on Thursday, October 20, at The City Club, 850 Euclid Avenue, Cleveland, from 11:30 a.m. to 1:30 p.m., with opportunities for networking. The presentation will begin at noon. Cost to IABC members is $17; to non-members, $32; and $10 for members and non-members in transition and students. Register online at iabccleveland.com.

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In Emerging Technologies for Communicators, Geof Pelaia will discuss the latest and greatest technologies and present insights on social media, mobile technology, and collaborative software tools available today. You'll hear about the newest and most useful technologies for communicators as well as prepare for what's around the bend. Presented with case studies and market trends, you will learn:

• How web searching is becoming more social
• How impactful tools like Rapportive, Klout, Tout, etc., are creating new engagement opportunities
• Why Google+ will be bigger than Facebook
• How new technology tools really demonstrate trends in consumer behavior
• How to use web-based tools to enhance your communication strategies
• And much more

Geof Pelaia, founder of Pelaia Media Group, is a marketing professional who blends creativity, technology, and research to provide strategic and measurable marketing plans for a variety of organizations. An experienced educator and curriculum developer, Geof has designed media and business courses for WVIZ, Virginia Marti College of Art and Design, and Connect Institute, as well as developing branding, marketing, web design, video production, and social media strategies for his clients. Geof's passion for innovation, education, and emerging technology inspire his advocacy for entrepreneurship and economic development activities in the region.

Parking is available at the City Club for $2.25. Bring your parking stub with you for validation. Visit http://www.cityclub.org/AboutUs/ParkingDirections/tabid/170/Default.aspx for additional parking information.

For updates on IABC events and other news, fan us on Facebook at http://www.facebook.com/ClevelandIABC or connect with us through LinkedIn.

Founded in 1970, the International Association of Business Communicators provides a professional network of more than 15,200 business communication professionals in more than 80 countries. The local Cleveland chapter includes nearly 130 members who support the highest professional standards of communication and drive innovation in the communication field. Visit http://www.iabccleveland.com/.

SOURCE IABC Cleveland