IAI announces the release of Scraawl 2.0, a social network analytics tool for brand monitoring and brand reputation management

 Scraawl goes far beyond providing analytics related to metrics such as reach, engagement, and impressions. Scraawl enables brands to derive actionable insights by analyzing structured and unstructured data associated with social media posts. With the release of Scraawl 2.0, Scraawl users will now have accesses to one of the most comprehensive set of advanced analytics that leverage state-of-the-art advanced machine learning, natural language processing, and big-data algorithms. Built on IAI's analytics-as-a-service framework, Scraawl's advanced analytics include influence discovery, community detection, sentiment analysis, topic modeling, image analytics, social network graphs, and bot detection. Unique to Scraawl is its ability to use "analytics as a filter."  By using a series of geo-spatial, social network, and content-based filters to eliminate or focus on social bots, topics, media postings, influencers, or communities of interest, Scraawl enables brands and agencies to quickly sift through billions of posts from social media feeds, such as Twitter, Instagram, Tumblr, YouTube, and RSS feeds, and engage with the right audience to promote their brands or manage their reputation.

Initially released in Summer 2015, today Scraawl is a stable and mature, fully supported, enterprise level, commercial analytics platform that is gaining rapid acceptance in the social media analytics product space.  "Our business case is focused on helping brands and agencies understand their global audience to better manage customer experience and public relations, drive strategic growth, and develop new clients," and said Dr. Vikram Manikonda, President and CEO of Intelligent Automation Inc. "With analytics capabilities across multiple languages, and its ability to execute on desktops, tablets or mobile devices, Scraawl provides all the analytics users will need ─ at their fingertips, anytime and anywhere."  

Scraawl offers a free version for personal use. Brands and agencies can upgrade to professional, premium, or enterprise plans depending on their needs. For brands and enterprises interested in integrating Scraawl's analytics with their proprietary data sets and data feeds, and maintaining the installation behind their corporate firewall, Scraawl 2.0 also offers an option for an on-premise install.

Scraawl has partnered with Echo Analytics Group, a proven leader in social analysis, to provide Scraawl training and consulting services. Our team of Scraawl experts and subject matter experts use a proven analytic process to help brands quantify performance, drive strategic decision making, and improve brand awareness.

About IAI

Scraawl is a product of Intelligent Automation, Inc. (IAI). IAI is a technology innovation company headquartered in Rockville, MD.  IAI specializes in providing advanced technology solutions and R&D services to federal agencies and corporations throughout the United States. IAI leverages agile R&D processes, a multi-disciplinary collaborative environment, and its substantial intellectual property portfolio to excel in developing concepts into market-focused products and customer-driven solutions.  IAI's core R&D areas include: Physical Security and Surveillance, Sensors Systems, Air Traffic Management, Big Data and Social Media Analytics, Control and Signal Processing, Cyber Security, Education and Training Technologies, Health Technologies, Modeling and Simulation, Networks and Communications, and Robotics.  For more information about IAI please visit www.i-a-i.com.

Media Inquiries – Contact

Lisa Scott Holt, Ph.D.
Scraawl Client Engagement Manager
Intelligent Automation, Inc.
15400 Calhoun Drive, Suite 190
Rockville, MD 20855
Ph: 301-294-5212
Fx: 301-294-5201
E-mail: [email protected]

Photo - http://photos.prnewswire.com/prnh/20160914/407902

SOURCE Intelligent Automation, Inc.

Related Links

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