NEW YORK, Nov. 21, 2016 /PRNewswire/ -- 2017 Toy of the Year finalists have been announced by the Toy Industry Association – and IAmElemental, creator of the first female action figures designed specifically for children, has been selected in the Action Figure of the Year and Rookie of the Year categories.
The Toy of the Year Awards are presented by the Toy Industry Association (TIA), the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. Finalists were selected by a panel of toy and play experts, retailers, academics, and journalists.
"Our fans love IAmElemental because we bring something extraordinary to the toy aisle: action figures with healthy body types, forward-thinking design, and superpowers based on character traits like Bravery, Honesty and Curiosity. As a startup company, we are so honored by this industry recognition for our Series 1/Courage female action figures, and we are thrilled that Series 2/Wisdom has joined them on toy store shelves in time for the holidays," said Chief Elemental Officer Julie Kerwin.
To vote for IAmElemental in two Toy of the Year categories, visit ToyAwards.org through mid-January 2017. Winners will be announced at the Toy of the Year Awards ceremony on February 17, 2017, which kicks off New York Toy Fair.
About IAmElemental: New York City-based IAmElemental is a privately held toy company creating the first-ever female action figures designed specifically for girls (and boys!). Founded in 2013, the company conducted a Kickstarter campaign in 2014 which was fully funded in two days, drawing backers from all 50 states and six continents, and was named by TIME Magazine as one of the "25 Best Inventions of 2014" and "Top 10 Toys of 2014." "If you give a girl a different toy, she will tell a different story"; "Play with power"; "It's character, not characters"; "Shared, everyone's powers grow stronger"; and "We have Superpowers. Want some?" are trademarks of IAmElemental. For more information, visit http://www.IAmElemental.com, Twitter: @IAmElementalToy, Facebook: IAmElementalToy, Instagram: IAmElementalToy.