IAMS™ Cat Launches New IAMS ORAL CARE COMPLETE™ Proactive Health™ Cat Food

FRANKLIN, Tenn., Feb. 7, 2017 /PRNewswire/ -- This National Pet Dental Month, IAMS™ Brand is tackling the number one health issue[1] cats face today – oral care – with the launch of IAMS ORAL CARE COMPLETE™ Cat Food. The product, specifically designed to aid cats' oral care, contains ideal calcium and mineral levels to help keep teeth and gums healthy.  IAMS ORAL CARE COMPLETE™ has a unique larger, groovier and crunchier kibble, designed to help provide a deep clean that scrapes away plaque and tartar. 

"Oral care is a top health concern facing cat-owners, in fact, oral care concerns impact almost 70 percent of cats today[2]," said Aaron Kail, Brand Manager for IAMS™ Cat. "Currently, there are limited products in market to help cat owners combat oral care challenges and these products can be hard to find or expensive. With the launch of IAMS ORAL CARE COMPLETE™ we're offering a specialty cat food formula at major retailers across the country, making it convenient and affordable for owners to manage their cat's oral health."

IAMS ORAL CARE COMPLETE™ offers cats a 100% complete and balanced adult nutrition with 0% fillers and high-quality ingredients for lifelong health. When cat owners feed IAMS™ Cat products – including the new IAMS ORAL CARE COMPLETE™ formula – to their furry friend, they're choosing a premium food that their cats will love, with three visible benefits.

• Healthy Skin & Coat: IAMS™ is formulated with optimal levels of fatty acids to give your cat a soft and shiny coat.
• Healthy Digestion: IAMS™ tailored fiber blend includes prebiotics and beet pulp to support your cat's digestive health.
• Playfulness: IAMS™ customized mix of premium, high-quality ingredients contribute to healthy energy levels for your cat.

As a leader in the pet food industry, IAMS™ Cat believes in making premium and specialty products broadly available, giving consumers a convenient and seamless shopping experience, and cats a great-tasting, quality food for lifelong health.

IAMS ORAL CARE COMPLETE™ is available now at major retailers and pet stores nationwide in 3.5, 7, 16 and 22 pound bags. Suggested retail pricing ranges from $7.49-$29.99.

For more details on IAMS ORAL CARE COMPLETE™, visit IAMS.com. Engage with us on social at Facebook.com/IAMS, Instagram.com/IAMS, Twitter (@IAMS), and YouTube/IAMS.

About the IAMS™ Brand
IAMS™ is dedicated to helping cats and dogs live happy, healthy lives and believes high-quality nutrition truly makes a difference. Through years observing the behavior of cats and dogs, combined with research and dietary findings, the IAMS™ Brand believes that the right diet can help pets boost immunity, burn fat and maintain muscle, and promote healthy digestion. IAMS™ products are made with high-quality ingredients and unique, patented recipes that give your pet our best nutrition possible. When you choose IAMS™ Cat or Dog food, you're choosing high-quality food that will help you see visible differences in your furry friend. For more information on IAMS™ Cat or Dog food visit IAMS.com.

About Mars Petcare
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES™ Dental Chews and PILL POCKETS™ Treats, NUTRO™ Pet Food, EUKANUBA™ Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.

^®/™ Trademarks ^© Mars, Incorporated 2017.

[1]Source:  2013 Canine and Feline Comorbidity Statistics and Nielsen Scan Market.

[2] Source: 2016 Report: State of Pet Health, Banfield Pet Hospital

SOURCE IAMS™