PALMA DE MALLORCA, Spain, March 7, 2016 /PRNewswire/ -- IBEROSTAR Hotels & Resorts has announced the launch of their new global digital ad campaign #TakenFromAResort, focusing on a well-known consumer insight that travelers want to take unforgettable memories and rich experiences from their vacations, rather than souvenirs. At the center of the ad campaign is an innovative digital approach that engages the global community through social media platforms and top-tier international media and travel sites.
"As IBEROSTAR Hotels & Resorts reaches its 30th anniversary in 2016, our dedication to offering unforgettable experiences and best-in-class service remains our first priority," said Laura Molano, Chief Marketing Officer, GRUPO IBEROSTAR. "When guests leave IBEROSTAR, we take pride knowing they're going home with lasting memories, whether it is a couples' getaway or a family vacation, and not just souvenirs that will likely be forgotten over time."
The #TakenFromAResort ad campaign is part of an ongoing effort to engage travelers with the vast offerings at all of IBEROSTAR's hotels around the world. Validating the campaign, a 2015 study conducted by American Express Travel, shared by Skift.com, reported that "72% of consumers would rather spend money on experiences than things." IBEROSTAR's inspiring architecture, wide-ranging amenities, premier dining options, world-class spas, live entertainment, and impeccable service ensures that guests will leave with a lifetime of memories.
Travelers of all budgets and ages can enjoy a vacation at IBEROSTAR's many properties around the world—ranging from the adventurous family-oriented Premium Gold and Premium categories, to the luxurious adults-only Grand Collection.
To view the digital ad, please visit www.youtube.com/watch?v=GRTjMGP1gJE.
For more information on IBEROSTAR Hotels & Resorts, please visit www.iberostar.com.
About IBEROSTAR Hotels & Resorts
IBEROSTAR Hotels & Resorts is a resort hotel chain based in Palma de Mallorca (Balearic Islands, Spain), founded by the Fluxà family in 1986. IBEROSTAR Hotels & Resorts is an integral part of GRUPO IBEROSTAR, one of the main Spanish tourist companies with over 80 years of experience, which currently has more than 100 hotels of 4 and 5 stars in 16 countries around the world.
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SOURCE IBEROSTAR Hotels & Resorts