IBM, Retailers Say Appliance Sales on the Rise for Holiday Gifts

Dec 09, 2010, 19:04 ET from Appliance Factory Outlet

DENVER, Dec. 9, 2010 /PRNewswire/ -- Consumers will be spending more on appliances this holiday season, according to an analytics-based forecast made by technology giant IBM earlier this year. IBM expects a four percent increase in appliance sales for the month of December this year compared to 2009. IBM says that the data is based on 19 years of previous historical analysis using software the company developed to analyze long-term trends.

Consumers are looking to update the modern household and appliances are becoming a hot fashion trend with new front load laundry machines in designer colors and stainless steel kitchen set, including French-door refrigerators and two-oven ranges. These trends may be pushing the appliance sales increase forecasted by IBM.

"The price of stainless has come down and it's much more affordable and reasonable," said Chuck Ewing, CEO of Appliance Factory Outlet.

Disposable income is on the rise, according to a report by the U.S. Commerce Dept, and discount retailers like Appliance Factory Outlet are able to offer consumers & gift-givers new home styles without compromising affordability.

Ewing said that the hottest items this holiday season are for the laundry room and the kitchen.

"The laundry room is becoming the new decor area of the home," said Ewing. "And French-door refrigerators are highly sought after because they offer so much space and high-quality features."

Demand was strong for luxury appliances during Black Friday sales and forecasters say this demand will continue through December. Appliance Factory Outlet reported an increase of almost 40 percent over last year's sales for their Black Friday event. Ewing expects his Christmas sales to follow the same trend.


Cleat Crocker

Appliance Factory Outlet Corporate Office


SOURCE Appliance Factory Outlet