iCarly Star Reed Alexander and Alliance for a Healthier Generation Release Kid-Tested Healthy School Meal Recipes

Healthy Recipes and Technical Assistance Available Free to Any School in the Country through Alliance's Healthy Schools Program

NEW YORK, Feb. 16, 2012 /PRNewswire-USNewswire/ -- iCarly star Reed Alexander is taking his passion for healthy food into school cafeterias to motivate millions of kids to make healthy choices. The 17-year-old celebrity food star and breakthrough actor collaborated with the Alliance for a Healthier Generation to create four fresh and healthy school lunch recipes available at no cost to every school in the U.S. The Alliance for a Healthier Generation is a non-profit organization founded by the American Heart Association and the William J. Clinton Foundation to reverse the prevalence of childhood obesity. 

"Getting kids excited about the delicious food they eat at school and inspiring them to make better choices when it comes to their meals is very important to me," says Alexander. "I'm honored to have the opportunity to collaborate with the Alliance for a Healthier Generation and provide thousands of schools nationwide with recipes that students will enjoy."

By working together, the Alliance and Reed have created kid-tested, school-friendly recipes that meet the Alliance's strict nutritional criteria for school meals. Building on the Alliance's successful launch of healthy school meal recipes developed by television personality and author Rachael Ray in the fall of 2011, Reed's recipes will inspire millions of students to try healthier options in their school cafeterias across the country. Parents and school staff can access Reed's school meal recipes by visiting the Alliance's website at www.healthiergeneration.org.

"We know it is important to provide school-friendly healthy recipes to school nutrition professionals, but we also can't forget the importance of getting students excited about trying those healthier options," said Ginny Ehrlich, CEO of the Alliance for a Healthier Generation. "By working with Reed, we are able to leverage his celebrity status with students across the country and raise awareness of the importance of eating a healthy school lunch."

Alexander is best known by kids everywhere for starring as the infamous Nevel Papperman on Nickelodeon's No.1 rated comedy iCarly. When he's not filming, Reed turns his kitchen into his own science lab, experimenting with ingredients and creating his own recipes, many of which he shares on his website KewlBites.com. An online destination for healthy recipe ideas, exercise tips, and celebrity interviews, KewlBites.com attracts a diverse audience from children and parents, to the nation's foremost medical and fitness authorities.

Since 2010, Alexander has collaborated with the Alliance for a Healthier Generation to share his personal story and inspire kids to live a healthy lifestyle.  Alexander serves as a Champion of the Alliance, encouraging young people to eat healthier, move more and get involved with the Alliance through national media outreach, event appearances and sharing content between HealthierGeneration.org and Alexander's website KewlBites.com.

The school-friendly recipes were piloted in six school districts in various regions throughout the U.S. including California, New Jersey, Ohio, Texas and Virginia.  Recipes were evaluated based on food service staff and student feedback. The four recipes are a twist on classic salads and pizzas served in cafeterias. The available recipes include:

• Kewl Tuna Salad Flatbread
• Asian Salad Bowl
• Cranberry, Pear, Provolone Salad Pizza
• South of the Border Salad Pizza

The four recipes meet the Alliance for a Healthier Generation's school nutrition guidelines. The science-based guidelines, which meet or exceed USDA final guidelines released in January 2012, focus on increased lean protein, whole grains, fruits, vegetables and low-fat and fat-free dairy in addition to reduced total fat, saturated fat and sodium levels. 

"Schools are always looking for fun and creative ways to introduce healthier options to their students," says Helen Phillips, President of the School Nutrition Association, and Senior Director of School Nutrition for the Norfolk Public Schools in Virginia who piloted the recipes with her students. "With their fun healthy spin on 'pizza', Reed's recipes got our students engaged and excited about their lunches."

Parents, school administrators, students and food service professionals can access Reed's school meal recipes by visiting the Alliance for a Healthier Generation's website at www.healthiergeneration.org and joining the Alliance's Healthy Schools Program, where members have access to hundreds of resources, including a variety of tools to implement and promote healthier options for students.

The Healthy Schools Program currently supports more than 14,000 schools and more than ten million students nationwide and is available to anyone – at no cost – who is interested in improving health and wellness initiatives on a school campus.

About the Alliance for a Healthier Generation
The Alliance for a Healthier Generation works to address one of the nation's leading public health threats – childhood obesity. The goal of the Alliance is to reduce the nationwide prevalence of childhood obesity by 2015, and to empower kids to make healthy lifestyle choices. Founded in 2005 by the American Heart Association and William J. Clinton Foundation, the Alliance works to positively affect the places that can make a difference to a child's health: homes, schools, doctor's offices and communities. To learn more about the Alliance for a Healthier Generation, visit www.HealthierGeneration.org

About Reed Alexander/Kewlbites.com
Reed Alexander, celebrity food star and breakthrough actor, far surpasses his 17 years, having already laid the ground work for a budding culinary empire. Embracing his passion for cooking from an early age, Reed combines his on-camera talent with his affinity for nutritious and delicious recipes to launch his own online destination, KewlBites.com. In addition to starring as the infamous Nevel Papperman on Nickelodeon's #1 rated comedy iCarly, off-camera, Reed generates and manages all content housed on this virtual hub. Leveraging both his TV and web platforms, Reed captivates a global audience which, like himself, values entertainment and lifestyle. He has shared his culinary expertise on various national shows, including Today Show, Jimmy Kimmel, GMA Health, Delicioso (Univision), Fox & Friends, and more.

SOURCE Alliance for a Healthier Generation