ICC Cricket World Cup 2015 Breaks Boundaries With SAP

WALLDORF, Germany, March 23, 2015 /PRNewswire/ -- SAP SE (NYSE: SAP) today announced that the ICC Cricket World Cup 2015 organizing committee is running the SAP Business One® application* as it delivers the tournament across Australia and New Zealand and to the world.

The ICC Cricket World Cup 2015 organizing committee has had to grow rapidly from startup to small business in order to deliver a tournament with an expected attendance of more than 1 million fans and is followed by over 1 billion people globally. As a company founded just three years ago, it needed an application that is simple, quick to implement and cost efficient. With that, the organizing committee made the decision to run SAP Business One for the financial management of the tournament, which it implemented in just over six and a half weeks.

"When we started to look for a system, the key things for us were that it had to be dynamic and flexible, and have the ability to report across different budget levels, across three different currencies – Australian, New Zealand and U.S. dollars," said Luke Spano, financial controller, ICC Cricket World Cup 2015.

With a complex charter of accounts stretched across two budgets – an event and host budget – SAP Business One provides the ICC Cricket World Cup 2015 the simplicity, efficiency and flexibility it needs.

"Having all our data in one location is fantastic," continued Spano. "Being able to conduct all of our reporting needs, such as daily ticketing reports, from any location is not only critical but adds real business value to the entire organization. As we got closer to the tournament we had to make decisions instantly. And now we are in the midst of it, we can't be affording to wait before we act. Having real-time data and insight is empowering all of our business groups to make the accurate and immediate decisions that are crucial to the success of the ICC Cricket World Cup.

"SAP Business One is our single source of truth across Australia and New Zealand, and is enabling us to run lean as a team and focus on adding value to the wider organization. Instead of doing the administrative work in the background, we can focus on real-time analysis and delivering insight, which adds business value to our stakeholders," concluded Spano.

"The ICC Cricket World Cup 2015 is a true example of a lean and agile small business running simple," said Greg Miller, vice president and general manager, Global Partner Operations, SAP Australia and New Zealand, a subsidiary of SAP SE. "The complexities associated with delivering such a tournament are encountered by businesses of all sizes every day. With SAP Business One, small and midsize businesses can better manage every aspect of their operations, from sales and customer relationships to financials."

SAP Business One empowers small businesses to find innovative ways to reach new customers, operate across multiple countries and subsidiaries, maximize efficiency and drive profitable growth. It is available on premise and in the cloud, and is powered by the in-memory computing platform SAP HANA®.

For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews, @SAP4SmallBiz and @SAP4Midsize, and see videos on the SAP4SME YouTube channel.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 282,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

*Note: ICC Cricket World Cup 2015 organizing committee's use of SAP Business One is not related to the purchase of the software in the first quarter of 2015.

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