Iconic Consumer Brands, Mrs. Fields® and TCBY® Offer Limited-Time Franchise Incentive as Growth Accelerates, Cutting Initial Fees and Royalties in Half

New franchise owners to receive 50 percent off initial franchise fees and royalties for the first two years, creating an opportunity to grow with established legacy brands

NEW YORK, Oct. 29, 2026 /PRNewswire/ -- Famous Brands International ("Famous Brands"), the franchising business behind globally recognized brands Mrs. Fields^® and TCBY^®, today announced a limited-time incentive as the company pursues its next phase of growth. Through December 31, 2026, new franchise owners joining either brand will receive 50 percent off the initial franchise fee and 50 percent off royalties for their first two years.

As new concepts chase shifting consumer trends, franchise owners face growing pressure to build lasting businesses. Famous Brands aims to lower the barriers to ownership, making it easier for entrepreneurs and experienced operators to launch and grow with two established brands.

With nearly five decades of history, Mrs. Fields and TCBY have built lasting connections with generations of customers. Famous Brands is committed to helping franchise owners build on that legacy through a franchisee-first approach centered on strong relationships and ongoing support as they build businesses in their communities.

"Our franchise owners make a significant investment when they join a brand, and they deserve a partner that is invested in their long-term success," said Brian Mooney, Director of Operations at Famous Brands. "We've seen trends come and go in the dessert category, but our brands have remained part of their communities for decades. Our goal is to help franchise owners build businesses that last, and this incentive is one way we're making it easier for qualified operators to join us and grow with our brands."

The limited-time offer is designed for entrepreneurs entering the dessert category, as well as experienced operators looking for their next opportunity. By reducing the initial franchise fee and royalties during the first two years, Famous Brands is offering new franchise owners an opportunity to join either system with lower franchise fees during the early stages of ownership.

Founded in 1977, Mrs. Fields has built its reputation on freshly baked cookies and brownies, becoming a recognizable name in the consumer industry. TCBY, founded in 1981, helped shape the frozen yogurt category and has served generations of guests with a range of soft-serve and hand-scooped frozen yogurt.

For longtime TCBY franchise owner, Elly Rumbach of North Little Rock, Arkansas, the brand's enduring connection with its guests has been an important part of the ownership experience.

"I've been part of TCBY for more than 40 years, and that kind of longevity means something," said Rumbach. "I've had the pleasure of welcoming generations of guests, and there's something special about being part of a brand that people have known and loved for so long. The industry has changed over the years, but TCBY continues to bring people together, and I'm proud to have been part of its story for so many years."

Prospective franchise owners interested in learning more about the limited-time incentive and franchise opportunities can contact Richard Hankins, Senior Director of Franchise Development, directly at [email protected] or visit  MrsFieldsFranchise.com and TCBYFranchise.com.

To stay updated on the latest news and promotions, follow Mrs. Fields on Facebook and Instagram and follow TCBY on Facebook, Twitter, and Instagram.

About Mrs. Fields®
Mrs. Fields is one of the original and most iconic cookie retail store brands in the world. It is the epitome of the American Dream. Debbi Fields was a homemaker when she had the idea of bringing her irresistible cookie recipes to the public. Debbi opened her first store in Palo Alto, California in 1977, over 49 years ago.  The Mrs. Fields^® name quickly became associated with warm, freshly baked cookies right out of the oven that were always made with high-quality ingredients.  Mrs. Fields now operates in 24 states and six countries and plans to continue expanding through franchising in the United States and internationally. 

About TCBY®
TCBY^® is the original and most recognized frozen yogurt brand, known for leading the industry in nutrition, taste, and product quality. With more than 45 years of experience, TCBY has played a pivotal role in shaping and growing the frozen yogurt category. TCBY currently has more than 125 franchised locations worldwide and offers a broad product lineup, including low-fat, fat-free, and no sugar added soft-serve and hand-scooped frozen yogurt options. The brand was the first to introduce Greek Frozen Yogurt and, in 2011, launched its proprietary "Super Froyo" classification, representing TCBY's most nutritious frozen yogurt blends. TCBY operates in 25 states and five countries with plans to continue expanding through franchising in the United States and internationally.

TCBY and Mrs. Fields are part of the parent company, Famous Brands International. 

About Famous Brands International
Famous Brands International is the international franchising business for globally renowned brands TCBY^® and Mrs. Fields^®. With more than 275 franchised locations worldwide serving millions of loyal customers, it maintains a strong presence in the U.S., Canada, Australia, China, Morocco, Panama, Taiwan, Qatar and the Bahamas. Famous Brands International leverages these iconic brands to accelerate franchise expansion, deepen customer loyalty, and unlock new growth opportunities across established and emerging markets globally. For more information, visit famousbrandsintl.com.

Media Contact:
Andrea Mazzola | Tidehouse
[email protected]
954-893-9150

SOURCE Mrs. Fields/TCBY