Iconic Pantry Staple Minute® Rice Celebrates National Rice Month with New Ready to Serve Varieties

Industry Leader in Instant Rice Category Expands Product Portfolio to Include Family Size Bowls and New Flavor Options

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Minute Rice

Aug 30, 2016, 02:12 ET

HOUSTON, Aug. 30, 2016 /PRNewswire/ -- This September, Riviana Foods Inc., America's leading rice company, celebrates National Rice Month with a variety of new products in its popular Minute® Ready to Serve Rice product line. Known for its ease of use and convenience, Minute Ready to Serve Rice now includes a new whole grain blend, Brown Rice & Quinoa, as well as globally inspired Basmati Rice, and Family Size Bowls in whole grain brown and white rice options.

Celebrate National Rice Month with this delicious Mediterranean Salad made with the new Minute Ready to Serve Brown & Quinoa. Ready in just 60 seconds, it's the only product available of its kind in a single-serve cup similar to other Minute Ready to Serve Rice varieties with the added benefits of being a good source of fiber and gluten-free.
Celebrate National Rice Month with this delicious Mediterranean Salad made with the new Minute Ready to Serve Brown & Quinoa. Ready in just 60 seconds, it's the only product available of its kind in a single-serve cup similar to other Minute Ready to Serve Rice varieties with the added benefits of being a good source of fiber and gluten-free.
Celebrate National Rice Month with this Shrimp Chutney made with the new Minute Ready to Serve Basmati Rice. With its aromatic fragrance, nutty flavor and 60-second heating time, Minute Ready to Serve Basmati Rice is a great foundation to any Asian, Middle Eastern and traditional dish, making it another must-have pantry staple for those looking for flavor variety.
Celebrate National Rice Month with this Shrimp Chutney made with the new Minute Ready to Serve Basmati Rice. With its aromatic fragrance, nutty flavor and 60-second heating time, Minute Ready to Serve Basmati Rice is a great foundation to any Asian, Middle Eastern and traditional dish, making it another must-have pantry staple for those looking for flavor variety.
This September, Minute Rice celebrates National Rice Month with the new Minute Rice Family Size Bowl, available in whole grain brown rice and white rice options. Try this Speedy Ham Fried Rice for a quick, convenient and delicious meal your entire family will love.
This September, Minute Rice celebrates National Rice Month with the new Minute Rice Family Size Bowl, available in whole grain brown rice and white rice options. Try this Speedy Ham Fried Rice for a quick, convenient and delicious meal your entire family will love.
Celebrate National Rice Month with this delicious Mediterranean Salad made with the new Minute Ready to Serve Brown & Quinoa. Ready in just 60 seconds, it's the only product available of its kind in a single-serve cup similar to other Minute Ready to Serve Rice varieties with the added benefits of being a good source of fiber and gluten-free. Celebrate National Rice Month with this Shrimp Chutney made with the new Minute Ready to Serve Basmati Rice. With its aromatic fragrance, nutty flavor and 60-second heating time, Minute Ready to Serve Basmati Rice is a great foundation to any Asian, Middle Eastern and traditional dish, making it another must-have pantry staple for those looking for flavor variety. This September, Minute Rice celebrates National Rice Month with the new Minute Rice Family Size Bowl, available in whole grain brown rice and white rice options. Try this Speedy Ham Fried Rice for a quick, convenient and delicious meal your entire family will love.

Minute Ready to Serve Brown Rice & Quinoa combines two 100 percent whole grains — brown rice and red quinoa — creating a nutty and slightly crunchy product that is versatile enough to eat alone or in other meals such as salads or even breakfast options. Brown Rice & Quinoa is made with quinoa, an ancient grain containing all nine essential amino acids. Ready in just 60 seconds, it's the only product available of its kind in a single-serve cup similar to other Minute Ready to Serve varieties with the added benefits of being a good source of fiber and gluten-free.

An additional new, single-serve option is Minute Ready to Serve Basmati Rice. With its aromatic fragrance, nutty flavor and 60-second heating time, Basmati Rice can serve as a simple side dish or foundation to any Asian, Middle Eastern and traditional dish, making it another must-have pantry staple for those looking for flavor variety.

Minute Ready to Serve Rice Family Size Bowls are another new convenient option in the Minute Rice family of products. Available in two 16-ounce, gluten-free varieties including whole grain brown rice and white rice, Family Size Bowls are microwave-ready in just two minutes and serve three to four family members, making it a no-fuss side dish or foundation to a great weeknight meal that can be served straight from the bowl with no clean-up. Family Size Bowls help make fried rice and stir-fry dishes even easier, too, since the rice is fully cooked and just needs heating.

"These new Minute Rice products reflect the emerging needs and preferences of our consumers — convenience, portability, variety and superior quality," said Paul Galvani, Senior Vice President of Marketing at Riviana Foods Inc. "The combination of whole grain brown rice and quinoa provides a versatile and wholesome option and adds to Minute Rice's growing line of better-for-you products, while Ready to Serve Basmati Rice adds to our popular globally-inspired options. Family Size Bowls help alleviate some of the meal time stress for our consumers, leaving them more time to spend with their families."

Available nationally, Minute Ready to Serve Brown Rice & Quinoa and Ready to Serve Basmati Rice are offered for a suggested retail price of $2.00. Minute Ready to Serve Family Size Bowls, available in whole grain brown and white rice, are sold for a suggested retail price of $3.39 across the country.

To help showcase the latest products, the Minute Rice test kitchen developed an assortment of simple yet delicious recipes featuring the new Minute Ready to Serve Rice products. To learn more about the newest Minute Rice products, tasty recipe ideas and other varieties within the Minute Rice family of products, visit www.minuterice.com.

Minute Ready to Serve Brown & Quinoa Mediterranean Salad

Ingredients

  • 1 cup Minute® Ready to Serve Brown Rice & Quinoa
  • 1 cup chopped baby kale
  • ¼ cup Greek vinaigrette
  • ¼ cup halved cherry tomatoes
  • ¼ cup sliced cucumber
  • 2 tablespoons crumbled feta cheese
  • 2 tablespoons sliced Kalamata olives
  • 1 marinated artichoke heart, chopped

Directions
Heat rice according to package directions. In a small bowl combine rice, kale, vinaigrette, tomatoes and cucumber. Top with feta, olives and artichokes.

Serves 1.

Shrimp Chutney with Minute Ready to Serve Basmati Rice 

Ingredients

  • 1 cup Minute® Ready to Serve Basmati Rice
  • 2 ounces cooked shrimp
  • 2 tablespoons chutney
  • ¼ cup plain yogurt
  • 1 tablespoon chopped fresh cilantro
  • 1 tablespoon chopped peanuts

Directions
Heat rice according to package directions. In a small microwave-safe bowl combine shrimp and chutney.  Microwave on HIGH 30 seconds. Stir in yogurt, cilantro and rice. Top with peanuts. 

Serves 1.

Speedy Ham Fried Rice with Minute Ready to Serve White Rice Family Size Bowl

Ingredients

  • 1 bowl Minute® Ready to Serve White Rice Family Size Bowl
  • 2 tablespoons vegetable oil
  • ½ cup green onions, sliced
  • ½ cup celery, sliced
  • ½ cup carrots, diced
  • 1 cup ham, diced
  • 2 tablespoons soy sauce
  • 2 large whole eggs, beaten

Directions
Heat rice according to package directions. Heat oil in in a large wok or skillet over medium heat. Add onion, celery and carrots and stir-fry 2 minutes. Stir in rice, ham and soy sauce. Continue to stir-fry until heated through. Pour in eggs and cook, stirring constantly, until eggs are done. Serve with additional soy sauce, if desired.

Serves 4.

About Minute® Rice and Riviana Foods Inc.
Riviana Foods is the largest processor, marketer and distributor of branded and private label rice products in the United States with well-known brands as Minute®, Success®, Mahatma®, Carolina®, River®, Water Maid®, Gourmet House®, Blue Ribbon®, Wonder®, Comet®, Adolphus®, and RiceSelect®. Based in Houston, Texas, Riviana is a wholly-owned subsidiary of Ebro Foods, S.A., a leading Spanish food company.

Ebro Foods' other subsidiary in North America, New World Pasta, is one of the largest branded dry pasta manufacturer in North America and is headquartered in Harrisburg, Pennsylvania. New World Pasta has leading brands such as Ronzoni®, Creamette®, Skinner®, San Giorgio®, Prince®, Catelli®, American Beauty®, No Yolks®, Wacky Mac® and Light & Fluffy®.

Join the Minute® Rice community online at minuterice.com, facebook.com/MinuteRiceUS, pinterest.com/minutericeUS, and follow them on Twitter and Instagram at twitter.com/MinuteRiceUS and instagram.com/MinuteRiceUS/.

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