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iCrossing Bolsters Leadership Team

Hearst Magazines' marketing engagement agency hires top talent from BBDO and Interbrand


News provided by

iCrossing

Jul 15, 2015, 08:35 ET

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NEW YORK, July 15, 2015 /PRNewswire/ -- Marketing engagement agency iCrossing, a division of Hearst Magazines, today announced two new appointments to its leadership team. The announcement marks the latest in a series of top-level hires by CEO Nick Brien, who joined the company in March.

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  • David Santos was named Chief Talent Officer after serving in the same role at Interbrand and working in human resources for world-class brands including Jack Morton Worldwide and Oven Digital, Accenture, and Phillips. David will take the lead on developing people practices to ensure iCrossing continues to attract and develop amazing talent and strengthen its unique and inclusive culture, while also creating opportunities for all employees to learn and grow. 
  • Mark Mulhern will join as Regional President, East, after spending almost 15 years building and managing brand relationships on behalf of global advertising agencies. Mark will head the New York and Reston offices where he will be responsible for driving strategy, creative excellence, and overall commercial success for the region.

"I'm excited to see the energy and expertise that Mark and David will bring to our team," said Brien. "Mark's creativity and big brand experience will build game-changing client relationships in an important region and David's forward-thinking approach to talent management will unleash the full potential of our people at all levels. The addition of such experienced, creative talent to our existing team will propel us towards our goal of becoming the essential marketing engagement agency for progressive brands."

These executives will join the ranks of the new hires announced earlier this month: Chief Strategy Officer Anne Bologna, Chief Growth Officer Mike Russell, Chief Marketing Officer Melissa Brecher, and Senior Vice President of Strategic Planning Dirk Herbert. In April, Brien hired Mike Parker as Regional President, West. 

About iCrossing:
iCrossing (www.icrossing.com) is the marketing engagement agency that lives at the junction of creativity, technology and data. A unit of Hearst Magazines, with access to the vast content and data from one of the world's largest independent media, information and entertainment companies, iCrossing offers a competitive advantage for its global client base.

About Hearst Magazines:
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching nearly 81 million readers in print (Fall 2014 MRI gfk) and nearly 44 million site visitors each month (comScore). In addition, the company publishes close to 300 editions around the world. Hearst Magazines Digital Media includes 18 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as the digital-only site Delish.com. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms.

About Hearst Corporation:
Hearst Corporation (www.hearst.com) is one of the nation's largest diversified media and information companies. Its major interests include ownership of 15 daily and 34 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union; hundreds of magazines around the world, including Good Housekeeping, Cosmopolitan, ELLE and O, The Oprah Magazine; 31 television stations, which reach a combined 18 percent of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, HISTORY and ESPN; significant holdings in automotive, electronics and medical/pharmaceutical business information companies; a majority stake in global ratings agency Fitch Group; Internet and marketing services businesses; television production; newspaper features distribution; and real estate. Follow us on Twitter @HearstCorp and subscribe to Hearstlink.

Media Contact
Laura Thorburn
Email 
646.790.1610

SOURCE iCrossing

Related Links

http://www.icrossing.com

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