iCrossing Cited as a Strong Performer in Mobile Marketing Strategy and Execution by Independent Research Firm

NEW YORK, Jan. 31, 2012 /PRNewswire/ -- iCrossing, a global digital marketing agency, today announced that the agency has been named a "strong performer" in The Forrester Wave™: US Digital Agencies — Mobile Marketing Strategy and Execution, Q1 2012.

The report states that, "iCrossing does an excellent job of incorporating audience insight into strategic development. The agency uses its background in search to develop personas that are more detailed than those provided by most other agencies, informed by iCrossing's history of understanding consumer language and behaviors."

Forrester Research, Inc.'s report evaluated "the nine significant agencies" of U.S. digital agencies with mobile marketing services across 37 criteria that emphasize strategy, execution, leadership, and financial strength. iCrossing received its highest scores in the categories of clients (retention/new growth/reference accounts), measurement/analytics, product/services roadmap and company vision (which stated iCrossing's commitment to its mission of building connected brands).

"Clients are particularly impressed by the proprietary technologies developed by the agency," notes Forrester in the report.

iCrossing's mobile practice has been in place since 2005, and has strong vertical expertise in automotive, travel and media and entertainment. The agency's portfolio includes mobile work for clients such as Toyota, Mazda, the Bermuda Ministry of Tourism, and Marie Claire magazine. 

"To be relevant today, brands need to actively meet consumers where they are," said Don Scales, president and CEO, iCrossing.  "Mobile is much more than a device or channel, it's a key component to building a connected brand."

About iCrossing
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in New York, the company has 750 employees in 18 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com. 

CONTACT: DANA MELLECKER, PH: 646.435.4456

SOURCE iCrossing