NEW YORK, Sept. 28, 2011 /PRNewswire/ -- iCrossing, a global digital marketing agency, announced today it is leading a content marketing workshop at the DMA2011 Conference & Exhibition, "The Global Event for Real-Time Marketers," in Boston. This pre-conference intensive workshop, being held on Saturday, October 1 and Sunday, October 2, will help marketers learn how to build a connected brand in a real-time marketing environment.
According to iCrossing, brands now need to build relationships with consumers by publishing useful and engaging content for audiences across bought, earned and owned media - and often in real time, given the social and interactive nature of digital.
During the workshop, iCrossing will lead a conversation on how CMOs can connect with consumers in this real-time environment through a connected marketing framework. Specific topics to be covered include audience listening strategies, approaches to content creation, online engagement and measurement.
"CMOs must learn to connect in real time - or get left behind in today's 'always on' world," said Adam Lavelle, chief strategy officer, iCrossing. "This workshop will explore how marketers can learn to leverage content and interactions in new ways in order to remain relevant."
iCrossing has launched several initiatives to help CMOs become real-time marketers. The agency recently launched its Live Media Studio, the interactive industry's first-ever resource dedicated to real-time marketing. Earlier this year, it published The Content Lab (http://thecontentlab.icrossing.com / follow @TheContentLab), an online initiative designed to bring brands, media companies and agencies together to explore the future of content. iCrossing and Hearst also released a whitepaper, Building a Connected Brand: How Brands Become Publishers in a Real-time Marketing World.
Follow @iCrossing and @TheContentLab on Twitter (#DMAiCrossing) to receive real-time updates from the event.
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in New York, the company has 750 employees in 18 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.