iCrossing Launches Connected Social Media Campaign for Ashley Furniture HomeStore

SCOTTSDALE, Ariz., Sept. 14 /PRNewswire/ -- iCrossing (http://news.icrossing.com), a global digital marketing agency, today announced that it launched a connected social media campaign for Ashley Furniture HomeStore (http://www.ashleyfurniturehomestore.com), a top furniture retailer.

As part of Ashley's social media push, iCrossing developed an Ashley Furniture HomeStore Facebook page (http://www.facebook.com/AshleyFurnitureHomeStore) and corporate Twitter channel (http://www.twitter.com/AshleyHomeStore), offering consumers more ways to connect with the company online. Now, customers can browse the latest styles in furniture, receive design 'tips of the week', discover creative decorating ideas and stay up-to-date on the company's current promotions, special offers, community events, news, store locations, philanthropic work and more.

Ashley Furniture HomeStore is also using its social media presence to raise funds for City of Hope, a cutting-edge research and treatment facility for cancer, diabetes and other life-threatening diseases. For every "Like" the Facebook Page receives by September 20, 2010, a $0.25 donation will be made to the City of Hope, up to $10,000.

"We are able to better connect with consumers online by engaging them in social spaces such as Facebook and Twitter," said John Disa, President of Ashley Furniture HomeStores. "Now, we will be able to collaborate with our customers on new ideas for promotions, community events and charity fundraising."

As digital agency of record, iCrossing is helping Ashley Furniture HomeStore become a connected brand by combining a complete range of digital strategies and tactics, including search engine optimization (SEO), paid search, creative development, display advertising and social media.

"People expect to interact with brands in a variety of ways, both online and off," said Adam Lavelle, chief strategy officer, iCrossing. "Ashley Furniture HomeStore understands the value of being visible where its customers are, and engaged with them in ways they want, ultimately creating stronger connections over time."

About iCrossing

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.

About Ashley Furniture HomeStore

Ashley Furniture HomeStore, a top furniture retailer in the United States, delivers quality, affordable furniture to customers at more than 425 independently owned and operated locations in the United States, Canada, Mexico, Puerto Rico and Japan. Ashley Furniture HomeStore is an exclusive provider of furniture from Ashley Furniture Industries, Inc., the largest furniture manufacturer in the United States. For more information about Ashley Furniture HomeStore, visit http://www.ashleyfurniturehomestore.com.

CONTACT: DANA MELLECKER, PH: 646.435.4456

SOURCE iCrossing