SCOTTSDALE, Ariz., April 7, 2011 /PRNewswire/ -- iCrossing (http://news.icrossing.com), a global digital marketing agency, announced the launch of www.GoToBermuda.com for the Bermuda Department of Tourism. The site reflects the "Bermuda experience" online, through rich imagery, easy navigation and user-generated content. The new site is part of a connected marketing strategy to drive awareness and engagement across bought, earned and owned media channels.
As digital agency of record since 2008, iCrossing provides the Bermuda Department of Tourism digital marketing strategy and services including search engine optimization (SEO), paid search (SEM), display advertising, research, social media and creative.
iCrossing designed and built the site from the ground up based on extensive research into the behavior and language of vacation seekers online. Linguistic profiles, social media mapping and social media monitoring drove iCrossing's "informed creative" approach to Web design. These search and social insights informed the overall design, copy and strategy of www.GoToBermuda.com.
The site provides users with an experience that highlights the island's year-round offerings. Rich imagery and content bring the island to life and simple navigation allows visitors to find information quickly. Whether people are searching for golf vacations, scuba diving lessons or wedding destinations, they will be able to easily find it on www.GoToBermuda.com.
Visitors can also share their Bermuda experiences across social media networks via mobile devices to motivate others to discover firsthand what the destination has to offer. The site is supported by a larger program of paid search, display media, and social media – including a Bermuda Tourism Facebook page – all developed by iCrossing.
"The new site is the latest in a number of digital marketing initiatives we have undertaken for Bermuda's Department of Tourism," said Amy Simpson, vice president, managing director, iCrossing. "This site, and Bermuda's digital marketing strategy as a whole, is an excellent example of how research, search, creative and technology can all come together to connect and engage users with a brand."
"Our goal was to create a website that reflects traits of Bermuda – vibrant, friendly and alive," said William Griffith, Director of Tourism, Bermuda Department of Tourism. "The new site is a visual and content-rich experience, reflecting the multifaceted vacation destination that is Bermuda. Site visitors will learn that the island is closer, more fun and more beautiful than they expected."
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.
Bermuda, just under two hours from East Coast gateway cities, stretches for 21 miles along turquoise waters and is surrounded by a 200-square-mile coral reef plateau. Bermuda's diverse activities offer an array of vacation options all year round, including world-class spas, more wreck dives than anywhere else in the world, world-renowned deep sea fishing and smooth pink beaches to rest on by day's end. Bermuda is home to the PGA Grand Slam of Golf, played in October. For more information or to make a reservation in Bermuda, please call 1 (800) BERMUDA or visit www.GotoBermuda.com.