iCrossing Launches www.Hyundai.com for Hyundai Motor America

New Site Provides Superior Functionality and Rich User Experience

Jan 11, 2010, 09:00 ET from iCrossing

SCOTTSDALE, Ariz., Jan. 11/PRNewswire/ -- iCrossing, a global digital marketing company (http://news.icrossing.com) announced today the launch of www.Hyundai.com for Hyundai Motor America (HMA).

iCrossing developed a site that includes rich media features and better usability to connect users with the information they seek quickly and effectively. Hyundai.com now has a sleeker, more sophisticated design, a sharp focus on lead generation, and improved flexibility, scalability, and maintainability.

Teamed with HISNA (Hyundai Information Service North America), iCrossing revamped the .NET technical architecture, redesigned the database model, and coded Flash, HTML, CSS, JavaScript and .NET pages on Hyundai.com to create a highly interactive user experience. The site was built for search visibility from the ground up. iCrossing also incorporated an Interwoven Content Management System for easy, low-cost site updates.

"Visitors to Hyundai.com typically have a specific need for key information," said Domingos Vieira, Vice President, Automotive at iCrossing. "We designed and built the site to make finding that information as easy as possible."

"Hyundai.com reflects Hyundai's brand values and provides a widely-accessible, high-performance experience," said Simon Cho, Manager, Interactive Marketing, Hyundai Motor America. "These are the attributes that our customers have come to expect from Hyundai vehicles, and our refreshed site now provides that same experience online."

About iCrossing

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the U.S. and Europe.

About Hyundai Motor America

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America's Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

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SOURCE iCrossing