SCOTTSDALE, Ariz., May 2, 2011 /PRNewswire/ -- iCrossing, a global digital marketing agency, announced today that it has been named digital agency of record by Cancer Treatment Centers of America (CTCA), a national network of hospitals specializing in complex and advance-stage cancer care.
As digital agency of record, iCrossing will drive digital strategies across channels, including paid search (SEM), search engine optimization (SEO), creative and analytics, to better connect CTCA with cancer patients and their families seeking innovative, individualized care.
"It is not often that we get to work for a client that has such a powerful impact on people's lives," said Don Scales, president & CEO, iCrossing. "People seek information in different ways with different motivations. We will work with CTCA to connect and engage with users in a meaningful way."
"We went through an extensive review process looking for an agency that matched our commitment to innovation and compassion," said Matt Eaves, director, engagement, CTCA. "What struck us most about iCrossing was not only their technology and deep knowledge of how people use digital, but also their understanding of our core mission to provide compassionate cancer care."
The selection by CTCA is the latest in a number of digital agency of record wins for iCrossing. The company was also recently named digital agency of record by AAA and Equinox.
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.
About Cancer Treatment Centers of America
Cancer Treatment Centers of America (CTCA) is a national network of hospitals providing a comprehensive, fully integrated approach to cancer treatment. CTCA serves patients with complex cancer from all 50 states at facilities located in suburban Chicago, Philadelphia, Tulsa and suburban Phoenix. Known for delivering the Mother Standard(r) of care and Patient Empowerment Medicine(r), CTCA provides patients with information about cancer and their treatment options so they can control their treatment decisions. For more information about CTCA, go to www.cancercenter.com.
Media Contact: Dana Mellecker