iCrossing Recognized by Independent Research Firm for "Strong Technology and Service Offering"
NEW YORK, Aug. 8, 2011 /PRNewswire/ -- iCrossing, (http://news.icrossing.com) a global digital marketing agency, today announced its "strong technology and service offering" was cited in Selecting an International Search Agency: How to Evaluate International Capabilities of U.S. Search Marketing Agencies, by Forrester Research Inc., August 1, 2011.
The report notes that "Any marketers looking for in-depth search knowledge with local support in the U.K. and Germany or South America — along with the U.S. — will find iCrossing a valuable partner. Also, its forecast-based approach to campaign management and its qualitative and quantitative research skills can certainly be of value to international marketers." The full report can be found at http://icrsng.com/nezDGe.
"More than half our digital agency-of-record accounts have an international component," said Don Scales, president and CEO, iCrossing. "It takes the right combination of talent and technology to help a global CMO build a connected brand."
The report includes evaluations of seven U.S. digital agencies. The authors focused on each agency's ability to develop and support international search programs in terms of technology, service and geographic presence.
iCrossing recently announced the launch of the Live Media Studio, the industry's first dedicated real-time marketing resource. Earlier this year, iCrossing announced that it took the "top spot" in The Forrester Wave™: US Search Marketing Agencies, Q1 2011 report published in January 2011, which evaluated nine agencies on their search capabilities in the United States.
About iCrossing
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in New York, the company has 700 employees in 13 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.
Kristen Deye, 1-415-869-1397, [email protected]
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