iCrossing Reinforces Digital Media Practice

SCOTTSDALE, Ariz., May 23, 2011 /PRNewswire/ -- iCrossing (http://news.icrossing.com), a global digital marketing agency, announced the appointment of Roger Wood as vice president, digital media. Wood will be responsible for advertising campaign development, planning and buying for all traditional online, social, video and mobile display media for the agency's growing roster of digital agency of record clients.

Wood has nearly 20 years of experience creating innovative advertising and marketing programs driven by statistical analysis, user experience design and brand strategy. He has held senior marketing roles at Reebok, Ralph Lauren RLX and Motorola, where he was a pioneering advertiser in online video and digital media.

Before his marketing career, he made contributions to a vast range of fields in mobile media, as a central figure in several high profile start-ups, including predecessors to T-Mobile and Nextel. He is credited with launching some of the first applications for mobile web, text messaging and mobile social networks in the early 1990s.

Based in iCrossing's San Francisco office, Wood will report to Christopher Wallace, senior vice president, digital media services, iCrossing.

"The move further builds iCrossing's digital media practice and reinforces our strategy of creating connected marketing programs that drive awareness and engagement across bought, earned and owned media," said Wallace. "Roger's depth of experience, as both a buyer and seller of digital media, makes him an invaluable asset to iCrossing and our clients."

Wood majored in statistics at Morehouse College, studied computer science at Columbia University and earned his MBA from Harvard Business School. 

About iCrossing 

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com. 

CONTACT: Dana Mellecker, +1-646-435-4456

SOURCE iCrossing