iCrossing to Present on Building Connected Brands at Search Engine Strategies San Francisco

Executives to Present on Real-Time Search, Paid Search, Attribution and ROI

Aug 16, 2010, 10:30 ET from iCrossing

SCOTTSDALE, Ariz., Aug. 16 /PRNewswire/ -- iCrossing (http://news.icrossing.com), a global digital marketing agency, today announced that several executives will share insights on building connected brands at Search Engine Strategies (SES) San Francisco, which is being held in conjunction with Connected Marketing Week (http://www.connectedmarketingweek.com/), August 16-20 at Moscone Center.

iCrossing's roster of SES San Francisco participants include:

  • Reid Spice, vice president of search media insights, who will host a theater presentation titled, "Test That Ad!" on Aug. 18 at 1:10 p.m. It will take a deep dive into the most important things to think about when copy testing and what makes paid search ads stand out.
  • Chuck Sharp, senior vice president of analytics, who will present on a panel titled, "Channel Surfing: Measuring Profit and ROI Across Channels" at noon on Aug. 19. This session will look at various methods for determining attribution and pinpoint common attribution misconceptions. iCrossing recently released an attribution Point of View (POV), "Digital Attribution Measurement Gains Momentum," co-authored with Sharp http://www.icrossing.com/research/digital-attribution-measurement-gains-momentum.php.  
  • Senior Strategy Director Rob Garner, who will sit on the panel, ""I Want It Now!" on Aug. 19 at 2 p.m. He will join other industry leaders to discuss real-time search and how marketers can benefit from this new stream of instant information.

iCrossing will also be exhibiting in booth 801. Attendees can stop by to learn more about building connected brands and enter for a chance to win a new iPad.  

Since 1998, iCrossing has built connected brands for global clients including Coca-Cola, Bank of America, Epson and Toyota. Last year, the company published the results of its Connected Brands Index, a first-of-its-kind research report that analyzed the quality and performance of a brand's presence in networks. Results showed that significant opportunities exist for brands to improve their awareness of the networks where their customers spend time, and increase the quality and quantity of the actions they take with those customers to create greater intimacy. The full report can be found at http://www.icrossing.com/research/connected-brands-index.php.

About iCrossing

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.

SOURCE iCrossing