iCrossing to Present on Building Connected Brands at Search Engine Strategies (SES) NYC

NEW YORK, March 19, 2012 /PRNewswire/ -- iCrossing (http://news.icrossing.com), a global digital marketing agency, today announced that it will share insights on how digital can be used to build connectedness – or more personal relationships between brands and consumers – at Search Engine Strategies (SES) New York Conference & Expo, March 19-23 at Hilton New York.

iCrossing's speaker roster includes:

• Peter Randazzo (@raz2raz), iCrossing's chief technology officer, will lead a presentation, "Getting Personal with Data," on Tuesday, March 20 at 12:10 pm EST in the Expo Hall Theater. The session will explore how new technologies like data management platforms (DMPs) are transforming the way that interactive marketers apply audience data to their marketing efforts. This topic of data-driven marketing is particularly relevant for iCrossing, as it recently announced the acquisition of Red Aril, a leading DMP company.
• On Tuesday, March 20 from 5 – 6 pm EST, and Wednesday, March 21 from 12:15 – 1:15pm EST, Randazzo will be joined by Jim Soss, CEO, Red Aril, to host Meet the Experts roundtable sessions on data-driven engagement. The roundtables provide an informal setting for attendees to ask questions about audience data and how to apply data to marketing efforts.
• Rob Garner (@robgarner), iCrossing's vice president of strategy and member of the SEMPO board of directors, will sit on a panel, SEO Competitive Analysis on Tuesday, March 20 at 2:45 pm EST. This session will explore on-site competitive analysis, off-site competitive analysis and competitor monitoring to improve overall SEO strategy.
• Doug Platts (@dougplatts), senior director, SEO, iCrossing, will also take the stage on Thursday, March 22 at 1 pm EST on the panel, Enterprise Link Building. Platts will join other industry leaders to discuss tools and tips for developing and executing link building strategies for large enterprise sites.

iCrossing is a sponsor of SES NYC, and will be exhibiting in booth 118. Attendees can stop by to learn more about how audience data can be used to build connected brands and enter for a chance to win the just released iPad.

Attendees can also follow @iCrossing and @TheContentLab on Twitter (#sesnyc, #SESiCrossing) to get real-time updates from the show.

About iCrossing
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in New York, the company has 750 employees in 18 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.

Contact:
Kristen Deye, iCrossing
[email protected]

SOURCE iCrossing