iCrossing to Present on the Future of Content at SXSW

Executives to Discuss How to Build a Connected Brand in a Real-Time Marketing Environment

Mar 10, 2011, 09:50 ET from iCrossing

SCOTTSDALE, Ariz., March 10, 2011 /PRNewswire/ -- iCrossing, (http://news.icrossing.com) a global digital marketing agency, announced today that several executives will join other industry leaders to speak on how digital can be used to create truly connected brands at South by Southwest (SXSW) Interactive, March 11-15 in Austin, Texas.

Rob Garner, iCrossing's vice president of strategy, will participate in the session, "Marketing in the Moment," on March 12 at 11 a.m. (Hilton, Salon E). The session will address how brands must change and adapt to the new real-time landscape.

Adam Lavelle, iCrossing's chief strategy officer, will host a lively discussion with executives from Redfin, GetJar, SoBe, Core Analytics and others during the session, "Future 15: Connected Brands" on March 13 from 3:30 – 6 p.m. (Austin Convention Center, Ballroom E). They will discuss how brands need to be connected and live in an age of networks. Alisa Leonard, director of experience planning, iCrossing, will also contribute to this discussion during her segment, "Poked, Liked & Re-Tweeted: A Google Love Story," at 4:45 p.m.

In addition, Lavelle will join executives from Foursquare and BlackBerry on the panel, "Real-Time Marketing in a Connected World" on Tuesday, March 15 at 12:30 p.m. (Austin Convention Center, Ballroom F). This session will explore the shifting roles of brands, media and consumers in a real-time world and how brands will need to reinvent themselves to remain relevant.

Last month, iCrossing launched The Content Lab (http://thecontentlab.icrossing.com / follow @TheContentLab), an online initiative designed to bring brands, media companies and agencies together to explore the future of content. In support, Hearst and iCrossing also released the white paper Building a Connected Brand: How Brands Become Publishers in a Real-time Marketing World. The paper explores how the traditionally distinct roles of brands, media, and consumers now overlap, creating new opportunities and expectations. The paper can be found at http://icrsng.com/brandsaspublishers.

Follow @iCrossing and @ContentLab on Twitter (#sxsw, #sxswic) to receive real-time updates from SXSW.

About iCrossing

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services --  including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company MasterCard and FedEx. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.

Contact:  Dana Mellecker, 646.435.4456

SOURCE iCrossing