SCOTTSDALE, Ariz., May 10, 2011 /PRNewswire/ -- iCrossing, a global digital marketing agency, announced that Rob Garner, vice president, strategy, iCrossing, has been named SEMPO's vice president, North American Chapters. Garner was elected to the board last year.
SEMPO is the largest global non-profit organization serving the search engine marketing industry. It conducts a number of education and research initiatives to create a better understanding of search's role in developing connected marketing programs.
At iCrossing, Garner works with Fortune 500 clients to develop connected marketing programs that drive awareness and engagement across bought, earned and owned media channels. A regular Media Post "Search Insider" columnist for five years, Garner is a frequently-quoted expert on the topic of search engine marketing in major business and industry publications. In addition to his position at SEMPO, Garner also serves on the Dallas-Ft. Worth Search Engine Marketing Association.
"SEMPO could not have selected a better advocate for search than Rob," said Don Scales, president and CEO, iCrossing. "His industry expertise, relationships with the major engines and understanding of how search impacts all digital channels make him the ideal person for this position."
The complete SEMPO Board election results can be found at http://www.sempo.org/?page=board_of_directors.
About iCrossing
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.
About SEMPO
SEMPO is a global non-profit organization serving the search marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. SEMPO includes thousands of professionals across 50 countries. The organization's mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Google, American Express Open SearchManager, and Baidu, and supported through partnerships with SMX, SES, OMS, and MediaPost. For more information or to join the organization, visit www.SEMPO.org.
Media Contact
Dana Mellecker
iCrossing
646-435-4456
SOURCE iCrossing
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