ID Media SVP, Director of Marketing Diana Bald to Speak at the Hispanic Retail 360 Summit

Aug 16, 2012, 14:39 ET from ID Media

NEW YORK, Aug. 16, 2012 /PRNewswire/ -- Diana Bald, SVP, Director of Marketing at ID Media, an Interpublic Group media agency, will be speaking at today's Hispanic Retail 360 Summit, held at the JW Marriott Los Angeles L.A. Live.

Produced by Stagnito Media (publisher of Progressive Grocer and Convenience Store News), the summit, now in its eighth year, is the premier event for retailers and marketers looking to reach the fast-growing U.S. Hispanic market.

Diana, who is Hispanic, will share insights on how marketers and agencies are tapping new media technologies and platforms—spanning television, digital and print—to reach and better engage with Hispanic consumers.

Per Nielsen, the U.S. Hispanic population has surpassed 52 million and, in the next five years, will represent the new majority population. Hispanics also held a combined buying power of $1 trillion in 2010, and that figure is projected to grow to $1.5 trillion in 2015.

"In today's economy, retailers have a lot on their minds—maintaining a competitive edge, attracting customers into their stores, meeting short-term profit and growth goals," says Diana.

With marketers investing more ad dollars to reach this demographic, a key component is to tap into marketing strategies that "drive costs down and consumer engagement up," Diana says. Utilizing a biddable TV buying approach, for instance, ID Media has helped several Fortune 500 clients better connect with Hispanic consumers while delivering greater savings and ROI.

"As experts in accountable media, we're pleased to share our insights on maximizing return on advertising spend as retailers reach and engage Hispanic consumers in their customer journey," she says.

A former, 10-year Univision veteran, Diana brings deep expertise and insights into the Hispanic community. During her time at Univision—where she was most recently vp-business development—Diana helped launch several network "firsts:" The Latino Great Jobs Program, a sales and marketing initiative she kicked off for General Motors, was so successful that it was later replicated in several markets. She also launched the network's first Spanish language local newscast in Philadelphia.

Diana, whose native language is Spanish, is also fully bilingual. In 2006, she was recognized by Impacto Latin Newspaper as one of its "10 Under 40 Influential Latinos."

Other speakers this year include Manuel Abud, president of Telemundo Station Group; Jose Barra, SVP, Health and Beauty, Target Stores; and Javier Farfan, Senior Director, Cultural Branding at PepsiCo.

For more information, go to or follow the action on Twitter at @HR360Summit.

About ID Media

ID Media is an Interpublic Group media agency known for identifying and delivering accountable media solutions that create better business outcomes for marketers. Backed by a culture that's deeply accountable for results, our people drive costs down, engagement up across television, digital and print channels. We work with many leading brands, including American Express, Nationwide, Verizon, Johnson & Johnson, Intuit, Nikon and ID Media is also a five-time winner of IPG awards for diversity and inclusion, and has been recognized by Crain's as one of its "Best Places to Work in NYC" in 2008, 2009, 2010 and 2011. For more information, visit