Iddiction Launches App-o-Day, the Groupon for Apps

PALO ALTO, Calif., March 2, 2012 /PRNewswire/ -- Iddiction, Inc. today debuts its app deals and discovery tool in the App Store.  App-o-Day is founded by Andrej Nabergoj, the former CEO of Outfit7 – the company behind the Talking Friends series with over 300 million downloads.  His newest venture will bring consumers the best app deals in the App Store, including selected paid apps that consumers can get for free for a limited-time, or free apps that provide a special in-app purchase offering.

"Many developers are already discounting and promoting their apps.  It's very confusing for the users.  We have created a gorgeous-looking, user-focused and unified platform to promote those deals in a transparent way, and our selection will be highly curated.  We will feature only one deal at a time, and we're interested in showcasing the hard-to-find, the up-and-comers, the unexpected," said Nabergoj, CEO and founder of Iddiction.

With over 500,000 choices in the App Store, App-o-Day cuts through the clutter and provides only the best apps directly to consumers. Here's how the app works:

1. Download App-o-Day from the iTunes App Store, or visit App-o-Day on the web (www.appoday.com), Twitter (www.twitter.com/appoday) or Facebook (fb.me/appoday).
2. Discover the best, newest, hottest daily app deals, curated and delivered to your phone, every day.
3. Get the app deal from the iTunes App Store. 

"The App Store itself is the best place to discover and download new apps.  But we take it to the next level – giving consumers a very focused and convenient way to find fresh new apps or games, and giving independent developers a new platform to promote their handiwork," added Nabergoj. 

"With so many apps in the App Store, it's a true challenge for independent developers to get noticed.  App-o-Day changes that equation, giving the best, most innovative apps rocket fuel to reach new users," said Dr. Bojan Bostjancic, CEO and co-founder of Azumio, the leader in biofeedback health apps.  Azumio has more than 15 million downloads to date and is poised to be at the forefront of the rapidly growing mobile health app movement. 

"We're thrilled to be one of the first developers partnering with App-o-Day to help spread the word about innovative apps.  A platform that features discounts and promotions from only the best apps is the perfect tool for developers and app-lovers alike," said Geoff Warren-Boulton, founder and CEO of Apptly, the company behind popular apps like Fatify and Oldify that have had 3.5 million downloads, and animated over 17 million modified faces since December. 

App-o-Day is now available in the iPhone and iPod App Store for download here: http://itunes.apple.com/en/app/appoday-free-app-deal-day/id492105097.  Later this year it will be available on the iPad platform.

ABOUT IDDICTION

Iddiction, Inc., the new start-up from mobile games veteran Andrej Nabergoj, is focused on providing new means for users to discover mobile applications.  The company is backed by Rick Thompson, the founder of Playdom, Comcast Ventures, IDG Ventures, Highland Capital Partners, Felicis Ventures, and a few angel investors.

App-o-Day is the first app launched from Iddiction.  Visit App-o-Day on the web at www.appoday.com, on Twitter (www.twitter.com/appoday) or on Facebook (fb.me/appoday).

SOURCE Iddiction