IdeasByNet Launches New Eco Friendly Xpresso 2 Go Travel Mug

SHEFFIELD, England, Aug. 6 /PRNewswire/ -- IdeasByNet, leading online promotional gifts distributor, has further extended its environmentally friendly ideals by launching its new Xpresso 2 Go Travel Mug to encourage people to reuse mugs and not use paper mugs.

The new launch forms part of a systematic approach by IdeasByNet to not only maintain and expand its own green company credentials, but also to encourage others to embrace more environmentally friendly practices.

Patrick Hathaway, Online Marketing Manager at IdeasByNet commented, "IdeasByNet is committed to reducing the amount of waste we use, and in particular we will never send brochures or participate in direct mail campaigns."

Traditionally, promotional gifts are advertised to potential clients through the wide-scale distribution of brochures and supplementary direct mail programmes, however IdeasByNet is committed to the reduction of unnecessary waste and has pledged not to produce brochures nor distribute direct mail in any format.

Some of the green measures employed by the company include the use of the online store-front which has helped to reduce the company's environmental footprint, and the implementation of

paperless office practices whenever possible, with all paper for internal use printed on both sides prior to being recycled. The re-using of boxes, envelopes and jiffy bags is also encouraged, even when delivering to clients, and electronic invoicing is constantly encouraged for both clients and suppliers.

The Xpresso 2 Go Travel Mug forms part of the company's plans to find new and innovative products that also endorse the green message.

The Xpresso 2 Go promotional mug is a double-walled, ceramic travel mug with a re-sealable, reduced spill, silicone lid that is designed as a practical and eco friendly alternative to replace the throwaway paper coffee mugs which are traditionally used by coffee shops.

About Ideasbynet:

Ideasbynet is part of a marketing services group formed in 1985 that has evolved to become the market leaders and one of the UK's most trusted names for promotional eco gifts, promotional pens and other branded promotional products.

Ideasbynet.com was the first UK company to make business gifts and promotional products instantly more accessible over the internet. With Ideasbynet, one hour quotations, product availability, free virtual samples and professional design services, are only a click away.

Strenuous efforts are made to ensure all products promoted on the website are manufactured in an ethical and fair way. Wherever possible, it is Ideasbynet's policy to favour promotional products manufactured using environmentally responsible techniques and utilising re-cycleable materials.

SOURCE Ideasbynet