Identifix ® Delivers Genuine OEM Service & Repair Information to Aftermarket Auto Repair Shops

ROSEVILLE, Minn., Nov. 28, 2011 /PRNewswire/ -- Identifix, Inc., a  leader in vehicle diagnostics for nearly 25 years, announces the addition of Original Equipment Manufacturer (OEM) service & repair information to their popular online tool, Direct-Hit. Delivering information that comes straight from the factory, Direct-Hit's new OEM Direct feature allows shop owners and their technicians to diagnose and repair vehicles with greater speed, accuracy and confidence.

"There has always been a strong business need among aftermarket shops to have access to the same information as dealership technicians," explained Jeff Sweet, president of Identifix.  "Identifix has answered this need with the addition of OEM Direct.  We're taking our commitment to repair shops one giant step forward, enabling them to increase productivity with a single online tool."

The OEM Direct feature provides genuine, unedited information for the three largest domestic automakers (Ford, General Motors and Chrysler) and the three largest foreign automakers (Honda, Toyota and Nissan). Overall, this represents 21 vehicle makes equaling nearly nine million service manual pages. Identifix will be adding licensed Volkswagen and Audi data and is pursuing coverage from other European and Asian OEMs.

OEM websites have been available to aftermarket technicians since the mid-90's. However, the differences in site navigation, terminology and subscription fees across manufacturers can make accessing technical information slow, difficult and cost prohibitive. Direct-Hit solves for these challenges at a more reasonable price for repair shop owners.

"This enhancement isn't just about adding more information to Direct-Hit," added Sweet. "It's how we have integrated OEM service & repair information and retooled the way that technicians access information to get the job done for one affordable monthly investment. Whether they link to OEM repair procedures directly from our short-cut diagnostics or use our intuitive 'supercharged' keyword search, Direct-Hit helps techs outsmart even the most complex problem vehicles."

Direct-Hit is Identifix's subscription-based online resource offering industry exclusive vehicle diagnostics, Factory Scheduled Maintenance plans and OEM service & repair information to nearly 100,000 users. It was developed from over 3.6 million Identifix Repair Hotline calls to the company's staff of over 45 ASE (Automotive Service Excellence) Master, L1 Carline Specialists. Direct-Hit delivers more than 475,000 Hotline Archives that contain symptoms, associated short-cut tests and confirmed fixes. Direct-Hit is updated with over 5,000 new entries added to the database each month.

For more information about Direct-Hit's new OEM Direct feature, visit FixFaster.identifix.com. You can also follow Identifix on Facebook at Facebook.com/Identifix and on Twitter at Twitter.com/Identifixdotcom.

About Identifix:

Located in Roseville, MN, Identifix^® is the complete source for vehicle diagnostics, Factory Scheduled Maintenance plans and OEM service & repair information. Identifix's products and services include the online tool Direct-Hit and their technical Repair Hotline. Founded in 1987, Identifix serves customers in the United States and Canada and operates as a wholly owned subsidiary of Service Repair Solutions, Inc. For more information visit identifix.com.

For more information, contact:
Matt Cascarino
Director of Marketing
651.628.5728 
[email protected]

SOURCE Identifix