IDG UK Announces Native Partnership With TAN Media

Oct 22, 2015, 07:03 ET from TAN Media

LONDON, October 22, 2015 /PRNewswire/ --

IDG UK has announced a long-term partnership with TAN Media to deliver native advertising, due to launch across PC Advisor, Tech Advisor, Macworld and CIO in the coming few weeks.

IDG UK selected native advertising network TAN Media in order to leverage best-in-class technology (via the Nativo platform) and access TAN's growing demand for native inventory, as UK brand advertisers continue to adopt and invest in sponsored content.

Automated true native technology allows IDG UK to keep readers within their sites, (rather than referring them to external brand pages when they click on an ad) and therefore capture authentic audience attention with high quality content.

Traditionally native advertising has been difficult to scale - tending towards single-site executions - but the partnership with TAN Media enables IDG UK to execute campaigns across multiple sites from a single platform; automating, streamlining, and scaling its native advertising.

"We understand that when delivering native advertising, our audiences want to view high quality sponsored content that is actually engaging and relevant to them" said Simon Jary of IDG UK. "It was also important to select a partner than can deliver a seamless execution that maintains the on-site user experience. This solution also allows us to accept demand from TAN's advertiser network, in addition to scaling up our own direct sold native."

Adam Rock, Managing Director of TAN Media, comments: "Native advertising provides IDG UK with the opportunity to monetise its inventory at scale across multiple sites, using a single platform, while maintaining the integrity of the user experience. With demand for content distribution growing at pace, we are delighted to further extend the reach of our network to some of the UK's best loved tech brands.

About TAN Media  

TAN Media operates the largest automated native advertising network in the UK, providing marketers with guaranteed scale to reach vast engaged audiences. Its network of partners includes national newspapers, magazines, regional press, and specialist publishers.

TAN Media's creative and account management teams work with brands and agencies to create native campaigns that achieve industry-leading benchmarks for both exposure and engagement.

Using best-in-class technology (powered by NATIVO) aligned with its campaign planning and management resources, TAN Media gives advertisers a complete end-to-end solution for creating and amplifying branded editorial content.

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About IDG UK 

A media company with a difference, IDG UK is dedicated to technology and the people who buy, influence and consume technology in the UK.

Their eight category-defining media brands cover every aspect of technology in the UK and span the enterprise, SMB and consumer sectors. Leading the way through their media innovation, editorial expertise and precision content, they produce the leading tech and IT information products across every format and comprise the largest tech media portfolio in the country.

It is this unique scale, breadth and industry expertise as a media company, coupled with the largest tech audience reach in the UK, which has made them the sector leader and led to winning the highly-coveted industry accolade Digital Publisher of the Year 2015 - Business to Business.