NEENAH, Wis., Dec. 9, 2015 /PRNewswire/ -- As smart watches top holiday wish lists, consumers turn to Jewelers Mutual Insurance Company to insure their investment. The only insurer exclusively dedicated to jewelry for more than 100 years covers all smart jewelry with the same protection it offers for traditional jewelry, bridging the gap from what's covered by typical warranties.
According to a recent article in AdAge, wearables have seen rapid growth in consumer adoption this year, with 39 million U.S. adults expected to use smart watches and fitness trackers, a 58% jump over the same time last year. Jewelers Mutual wants wearable tech consumers to understand their coverage options.
"There aren't many options for consumers to protect their smart jewelry," said Trina Woldt, Chief Marketing Officer at Jewelers Mutual. "Typical warranties have their place but often fall short."
"Covering smart jewelry with the same detail we apply to all jewelry fulfills consumers' unmet needs and gives them the freedom to wear their tech without worry."
Jewelers Mutual provides repair or replacement coverage for all jewelry—from engagement rings, wedding bands and watches to earrings, bracelets and loose stones being set—protecting against accidental loss, theft, damage and even mysterious disappearance. The policy also includes coverage for worldwide travel and additional preventive repairs.
"When you're wearing a piece of jewelry such as a smart watch that you take on and off regularly, it's more susceptible to loss, theft and damage," said Woldt. "Consumers want to know if they put a large investment into owning wearable technology that they're getting the best protection for it."
Jewelers Mutual customers who lose or damage their jewelry are able to visit the jewelry retailer or company of their choice for a repair or replacement of the same kind and quality as the original, smart jewelry included.
ABOUT JEWELERS MUTUAL INSURANCE COMPANY
Jewelers Mutual Insurance Company, the only insurer dedicated solely to serving the jewelry industry in the United States and Canada, was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Today, Jewelers Mutual remains the trusted insurance advisor and loss prevention expert for nearly 10,000 jewelry business locations including retailers large and small, wholesalers, manufacturers, custom designers and appraisers. More than 300,000 consumers trust Jewelers Mutual to protect their personal jewelry. The company's strong financial position is reflected in its 28 consecutive ratings of "A+ Superior" from A.M. Best Company and more than $14 billion of jewelry coverage in force. To learn more, visit JewelersMutual.com.
© 2015 Jewelers Mutual Insurance Company
SOURCE Jewelers Mutual Insurance Company