IFE Services and AirMedia Group Form Strategic Alliance

KNUTSFORD, England, January 26, 2011 /PRNewswire/ --

- Global In-Flight Entertainment Supplier and one of China's Leading Advertising and Entertainment Content Providers to the Airline Industry Agree Mutually Beneficial Partnership

IFE Services, one of the world's leading in-flight entertainment (IFE) providers, today announced the formation of a strategic alliance with AirMedia Group of China.

AirMedia has distribution rights to a wide and diverse range of Chinese entertainment content, including movies and TV programmes. The company also operates the largest digital media network in China dedicated to air travel advertising, operating screens in 37 major airports and selling advertisements on routes operated by 9 airlines, including the 3 largest in China.

IFE Services has been supplying in-flight entertainment services to airlines for two decades and has excellent relationships with all of the Hollywood studios and over 250 content suppliers globally. The company's client base currently includes over 45 airlines across all regions.

Under the agreement, IFE Services and AirMedia will pool content resources when appropriate and work closely together to provide airlines in China and the rest of the world with innovative and original in-flight entertainment that their passengers will enjoy.

"This is a very exciting alliance for IFE Services as we continue to grow our business in China and further afield," said Andy McEwan, Managing Director of IFE Services. "AirMedia is a very impressive company with a market leading presence within the Chinese airline industry. We're highly confident that this partnership will greatly benefit both parties."

"AirMedia wishes to bring original Chinese entertainment content to air travellers around the world. Through this partnership with IFE Services, global air travellers will have an opportunity to know more about Chinese culture and enjoy outstanding Chinese entertainment content," said Herman Guo, CEO of AirMedia Group Inc. "AirMedia also wishes to take in-flight entertainment in China to a new level through this cooperation."

For more information about IFE Services visit: http://www.ifeservices.com

For more information about AirMedia Group visit: http://ir.airmedia.net.cn

About AirMedia Group Inc

AirMedia Group Inc. (Nasdaq: AMCN) is a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers. It operates the largest digital media network in China dedicated to air travel advertising.

AirMedia operates digital TV screens in 37 major airports, including 25 of the 30 largest airports in China. The company also operates digital frames in 33 major airports, including the 15 largest airports in China. In addition, AirMedia sells advertisements on routes operated by 9 airlines, including the 3 largest airlines in China. In selected major airports, AirMedia also operates traditional media platforms such as billboards and light boxes and other digital media such as mega LED screens.

In addition, AirMedia has obtained exclusive contractual concession rights until the end of 2014 to develop and operate outdoor advertising platforms at Sinopec's service stations located throughout China.

About IFE Services

IFE Services is a leading provider of passenger entertainment solutions to the travel industry. Its focus on quality and innovation is supported by a strong commitment to customer service and investment in the latest systems and technologies.

IFE Services supplies a full range of services to enable its clients to provide a first class entertainment experience to passengers. They include movies, TV programmes, audio, games, sleep and relaxation applications, safety and destination videos, on-board publications, hand-held entertainment systems and AVOD management.

IFE Services works with a broad client-base worldwide of 50 airlines and cruise ship operators. The company's headquarters are in Cheshire, UK with regional offices located in Madrid, Singapore, Miami and Lake Forest, California.

IFE Services is a privately owned company and part of the Travel Entertainment Group.

Web: http://www.ifeservices.com

SOURCE IFE Services