KUALA LUMPUR, Malaysia, July 7, 2015 /PRNewswire/ -- The region's leading Security, Fire and Safety exhibition and conference, IFSEC Southeast Asia, will open its doors once again from 2-4 September, 2015 at the Kuala Lumpur Convention Centre in Malaysia. This year marks the 3rd edition of this successful and growing event organised by United Business Media (M) Sdn Bhd.
With almost 350 international leading brands participating, including Sony, Samsung Techwin, Dahua, Fingertec, Bricomp and many other household names in the industry, and attended by an estimated 10,000 trade visitors and industry professionals from all over the world, it is the region's must attend security show. For 2015, it will be bigger and better, with more exhibitors, visitors, and a new hall layout that takes advantage of Hall 2 at KLCC. IFSEC Southeast Asia continues to be the platform for all security, fire and safety professionals to access the latest solutions in CCTV, Surveillance, Biometric Access, Perimeter Security, Access Control and many other sectors available in the market.
In 2014, 95% of exhibitors said their expectations were met or exceeded in generating sales enquiries, while 88% said that they were satisfied with the quality of visitors. Furthermore, the total value of business recorded as a result of the exhibition was a staggering US$25million. Most of the visitors interviewed from Singapore, Thailand, Indonesia, Vietnam and Myanmar also agreed that IFSEC is the most important event for the region because it succeeds in bringing together the latest technologies available on the market in one place.
Other highlights include the Asian Professional Security Association (APSA) Malaysia Chapter Conference and Gala Dinner, co-located with IFSEC Southeast Asia. Besides APSA, IFSEC SEA is strongly supported by the Ministry of Home Affairs (MOHA), Ministry of Urban Well-being, Housing and Local Government of Malaysia (KPKT), Royal Malaysia Police (RMP), CyberSecurity Malaysia, British Security Industry Association (BSIA) and ASIS.
"It is important for the security practitioners to be constantly updated on the latest issues and challenges and at the same time develop effective strategies to reduce and prevent crime. As one of the most vibrant countries in Southeast Asia, Malaysia is committed to reducing the crime rate by allocating RM10 billion to reducing risk and enhancing security and public safety. I am pleased that IFSEC Southeast Asia 2015 has once again returned to Malaysia where it has proven to be an invaluable platform to bring together industry, government and end-users to exchange ideas, and obtain the latest technological advances in security industries", Said Dato' Seri Dr. Ahmad Zahid Hamidi, Malaysia's Home Affairs Minister.
For 2015, IFSEC SEA is introducing a new event called Safe Cities. Safe Cities is a much-favoured approach to urban security, which is the ability to efficiently and effectively react, respond and monitor incidents related to crime, terrorism, accidents or natural disasters. The four main focus areas within Safe Cities at IFSEC Southeast Asia are: Critical National Infrastructure, Public Order, Cyber Security and Counter Terrorism. Co-located with Safe Cities is Rail Business Asia 2015. This 3rd edition is themed "Evolving Rail Industry in Asia: Sustainability, Connectivity and Safety" and is co-hosted by the Land Public Transport Commission (S.P.A.D) and Construction Industry Development Board (CIDB) Malaysia and supported by the Institute of Railway Signal Engineers (IRSE).
As well as visiting the exhibition, visitors will benefit from the free-to-attend seminar, the IFSEC Global Security Technology Showcase. The seminar will introduce 17 topics delivered by Security, Fire and Safety experts. The sessions will focus on the latest challenges and solutions in the industry, please note that these are free seminars that any security professional and trade buyer should not miss.
For more information, please log on to www.ifsecsea.com or contact Ms. Rina Fadzil at +60321768788 for sales enquiries. The exhibition is open to all Security, Fire and Safety professionals. Register online before 15 July, 2015 and get your badge delivered to you in advance.
IFSEC Security & Fire Portfolio
The IFSEC Security & Fire Portfolio provides a global offering of face-to-face events, education, news and networking to the global security and fire industry.
It is made up of live events including: IFSEC International, FIREX International, IFSEC South Africa, IFSEC Southeast Asia, IFSEC India, IFSEC Istanbul and IFSEC & OSH Arabia. Attendees to these live events are able to engage with the community all year round on IFSEC Global.com which provides the latest news, thought-leadership articles and white papers on the security and fire industry.
About UBM Asia (www.ubmasia.com)
Owned by UBM plc and listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asia and the largest commercial organiser in China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 30 offices and 1,300 staff in 24 major cities. We operate in 20 market sectors with 230 exhibitions and conferences, 23 trade publications, 20 online products for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers, and subscribers from all over the world.
SOURCE UBM Asia (Malaysia)