LONDON, April 30, 2012 /PRNewswire/ --

UK spread better lands another first within industry with the use of a cutting-edge application to showcase its pricing technology  

IG Index, the UK's largest spread betting company, is launching an interactive advertising campaign in partnership with leading augmented reality app, Aurasma, to support its "superior execution" campaign. The campaign, which starts on 30 April, will feature print adverts in The Times, City A.M. and The Evening Standard that come to life when viewed using the free Aurasma app on a smartphone. The adverts will trigger one of three videos explaining how IG's industry-leading dealing platform technology provides its clients with faster dealing and better prices.  

Aurasma will allow consumers to interact with the video elements of the campaign, which aim to explain the fundamental elements behind IG's pricing technology.  The campaign showcases an innovative use of technology within traditional advertising and also features the integrated use of search terms and videos throughout outdoor, print and online media placement.  IG are also using digital escalator panels across the London Underground network and Executive channel advertising in office complexes to  showcase the video content and interactive designs from the print campaign.

Commenting on the campaign, Tim Hughes, Managing Director of IG Index, said:

"We wanted to communicate how the technology behind our PureDeal platform consistently provides better prices for our clients. We chose augmented reality and Aurasma as both fit closely with our brand, as technology leaders within our fields. We think the result really brings to life and helps to demystify what sometimes can be a complex technical subject."  

Martina King, Managing Director of Aurasma, said:

"We are really excited to be working with IG on this campaign. This innovative campaign exemplifies how Aurasma's cutting edge technology can enhance consumer interaction with traditional print ads, benefiting not only advertisers but industries too."

The Aurasma Lite app is free to download from the App Store and Android Marketplace.

Spread betting losses can exceed your initial deposit.

Please click here to see the Aurasma-enabled advert in action http://www.youtube.com/watch?v=PXcdcm-THxw&feature=youtu.be

Notes to Editors

About IG Index:

IG Index is the world's leading financial spread betting provider, offering clients the ability to spread bet on over 8,000 shares listed on markets worldwide, along with indices, forex, commodities and treasuries. Established in 1974, IG Index is part of IG Group (IGG.L), which employs in excess of 900 people and has offices in 14 countries worldwide. For further information please visit http://www.igindex.co.uk.

About Aurasma:

Aurasma is the world's first visual browser - a new augmented reality technology that merges the physical world with the virtual. Available as a free app for newer iPhones, iPads and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognise and understand real-world images and objects in much the same way as the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called "Auras". Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own. Since its launch in June 2011, Aurasma has had more than three million downloads.  Over 4,000 partners in markets including retail, fashion, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications.  Aurasma was developed by and is part of software company Autonomy - an HP Company. Please visit http://www.aurasma.com for more information.

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SOURCE IG Index