LOS ANGELES, Sept. 13, 2018 /PRNewswire/ -- Ignite Cannabis Co. Founder and Chairman Dan Bilzerian kicked off the California launch of his super-premium cannabis brand, with a 1,000 plus person party at his Bel Air mega-mansion on 9/12. Ignite is the first-ever high-end global cannabis brand and - today - features premium quality THC and CBD products. Ignite launched with 40 products, delivered in the form of concentrates, pre-rolls, oils and flowers, which are now available in over 100 dispensaries across California as well as online nationally (CBD sales only).
The professional poker player, successful businessman and social media star (Bilzerian is known as the "King of Instagram") celebrated the launch in true "Bilzerian fashion" with a blowout party and product line reveal at his home in Bel Air. The launch party also served as a platform for the initial selection process in the company's $1,000,000 spokesmodel search, which the company announced last month.
Bilzerian, often known for his lavish lifestyle and the beautiful women that accompany him, founded Ignite in 2017 after his category research uncovered a high-end marketplace gap in the hyper-growth cannabis category which is expected to be globally valued at $31.4 billion-dollars by 2021. Like spirits, automotive, fashion and other similar products, leadership is often driven by a premium lifestyle positioning and a top-down quality product. Bilzerian gathered top experts from cannabis, consumer packaged goods, marketing and other key disciplines to pair with his own in-depth cannabis knowledge, and devoted the following year to developing the highest quality cannabis brand on Earth. This launch is culmination of what these great minds and experience sets across multiple industries delivered and is being supported by the largest in-class initial marketing campaign across California.
"I've never half-assed anything I cared about," said Bilzerian. "Everything I do is based on executing at the highest level and Ignite is going to top everything I've done before. I'll spare no expense, cut no corners, and do whatever needs to be done in order to build Ignite into a world- renowned cannabis brand."
Bilzerian enters the space with unique knowledge that allows him to act not only as a brand totem and super influencer, but also as a founder, owner and decision-making force behind the company's mission. His passions align in this venture, as he combines an obsession for excellence with a hands-on knowledge of all things cannabis. At the end of the day, not everyone can live the lifestyle of Dan Bilzerian, but the Ignite promise is everyone can partake in the same quality cannabis products he has carefully chosen for his own use.
Along with high potency, super clean THC flower, concentrates and oil, Ignite's CBD products, which contain no THC and are therefore legal for sales across the United States, have sparked immediate interest among the public. Ignite's CBD Spearmint Vape Pen won the 2018 High Times Cannabis Cup "Best CBD Vape Pen", and many other CBD SKUs were sold out online hours after the CBD line "soft launched" last week in Beta, supported only by the Cup win and two social posts by Bilzerian. The brand is launching THC sales in California, but will quickly expand to other states and countries in the future. Ignite CBD products will also look to expand to mass retailer channels and other retail outlets offline and online.
Ignite is simultaneously conducting a $1,000,000 spokesmodel search in which women have submitted their portfolios online through the company website. Ten women will be selected to act as brand representatives at events, conferences and dispensaries for the following year, each earning $100,000 for that year's work. The field has been narrowed in the initial online selection process and the first 250 contestants were invited for a live casting at the launch event.
About Ignite Cannabis Co. Founded by Dan Bilzerian, based in Los Angeles, and spanning a wide variety of THC and CBD cannabis products, Ignite wants to change what users, and society, think about cannabis. The company delivers customers superior strains of cannabis and the purest CBD products possible. Ignite has built the world's first super-premium cannabis lifestyle brand, currently for sale in Dispensaries across California with the company's CBD products sold nationally online. From packaging and branding, to what's inside, Ignite delivers at a level not seen in this new industry and believes that trust and quality matter. For more information visit https://ignite.co/ and https://ignitecbd.co/.
About Dan Bilzerian After being honorably discharged from the Navy following a four-year service, Dan attended the University of Florida where he majored in both business and criminology. He then went on to became one of the world's most successful professional poker players, winning over $50 million in a single year. Shortly thereafter, Dan shifted his focus to sex and partying and was very successful in his endeavors. Despite not adhering to any social norms — and continuing to be unapologetically himself — he developed a flawless trustworthy reputation within the gambling community for always doing what he said he would do, a mindset that he's carried with him into numerous investment opportunities, business ventures, and personal pursuits — creating an empire. Now, he's focused on building the most trusted brand in the cannabis industry.