Ignite Media Group and OpenRice.com Spark Interest in Macau Culture and Cuisine

MACAU, Jan. 30, 2011 /PRNewswire-Asia/ -- Ignite Media Group (www.igniteasia.com), the cross-media company with a widely diversified presence in Macau, Hong Kong and Guangzhou, is teaming up with OpenRice.com to extend the popular dining guide's influence across the region.

The reseller agreement will expand OpenRice's restaurant search engine and interactive restaurant review service beyond Hong Kong through Ignite Media Group's pervasive online, out-of-home and print outlets.

"We believe that teaming up with Ignite Media Group advances the exchange of information of food-lovers in the region. And it helps to broaden our influence among discerning diners and aspiring restaurateurs," says Jan Wong, OpenRice.com's General Manager.

The agreement builds on an existing compact. Ignite Media Group's premier online destination marketing portal, Macau.com, has offered OpenRice online visitors a range of Macau travel products, including hotel accommodations, and ferry and show tickets. The new agreement strengthens OpenRice's linkage to Macau.

"Ignite Media Group will bring added value to OpenRice.com's services and products at the same time it lets us better serve travelers to and from Macau. It is a classic win-win for the companies and for travelers and diners across the region," says Kevin McKenzie, Director of Ignite Media Group.

McKenzie notes that OpenRice.com online visitors will be offered special Macau travel offers to sweeten the relationship of the companies' customer bases. The enriched content on OpenRice.com will, in turn, benefit other Macau advertisers that are working hard to solidify Macau's position as the region's integrated resort and gaming capital.

McKenzie is bullish on the agreement. "Wedding the region's leading dining guide to the leading media group boosts the value of each package of services. It opens the way for Macau-based companies to increase their exposure to travel-minded customers. All in all, it helps establish Macau as the entree in any menu of travel across the Asia Pacific region."

ABOUT IGNITE MEDIA GROUP

Ignite Media Group is a growing family of online, out-of-home and print enterprises dedicated to promoting Macau as an entertainment destination in Asia. The Group includes 14 Macau brands: Macau.com, Youyazhou.com, Destination Macau, The Macau Guide, Directel Macau, EC-Ad, Aomen.tv, PRISM, Qoos, Vproperty.mo, macauHR, Engage, New Macau Box Offices, and Ignite Digital Asia. Its operation has expanded to Greater China in Hong Kong and Guangzhou.

ABOUT MACAU.COM

Macau.com is the premier web portal and online travel agency for hotel accommodation, shows, and packaged tour products for Macau, Hong Kong and Southern mainland China. With a secure and technologically advanced online booking engine, Macau.com's services are targeted at Macau-bound travelers coming from Mainland China, Hong Kong and high growth-tourist areas including Southeast Asia, Taiwan, Australia and North Asian markets such as Japan and Korea. Macau.com is a member of Ignite Media Group, Macau's leading media group with leadership positions in out-of-home, online, print media and publishing, and entertainment.

ABOUT OPENRICE.COM

OpenRice.com, established since 1999, is Hong Kong's most popular dining guide with 2 million unique visitors and more than 50 million pageviews each month. OpenRice provides a restaurant search engine and a platform for users to comments on more than 20,000 restaurants. With more than 400,000 restaurant reviews already on the site, OpenRice.com has developed into an online community for food-lovers.  OpenRice is now available in China as well and will keep on expanding to other countries in the region, including Indonesia, the Philippines, Singapore and Thailand.

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SOURCE Ignite Media Group