AUSTIN, Texas, March 13, 2015 /PRNewswire/ -- Ignite Social Media, The Original Social Media Agency®, announced today the launch of Carusele, a new standalone content marketing subsidiary. Through its network of content producers, Carusele creates branded social content and then actively manages it through an Organish™ media approach that combines paid and organic syndication and aggregation, resulting in scaled, targeted audience reach.
"Carusele creates a simple way for marketers to buy engaging social media content with defined audience reach much like they do with broadcast, print and digital media," said Jim Tobin, president of Ignite Social Media and Carusele. "By leveraging our eight years of social media marketing for large brands, we're now able to create a packaged social media buy that delivers true engagement vs. just pushing messaging at consumers."
"We've found that by having flexibility in the sourcing of content and blending influencer content with premium and branded media, we can create greater audience scale and engagement," added Christian Sullivan, director of productions & network development. "To date our initial Carusele network buys have delivered over 500MM branded impressions, high levels of engagement, coupon downloads and in some cases measurable lifts in sales, at a price that is highly competitive to that of other digital media."
Carusele has sold over $1M in test campaigns to leading brands and retailers while it's been in stealth mode over the past year.
"Driving real ROI in the content marketing arena has to start from the ground up," said John Andrews, the founder of Collective Bias who joined Ignite Social Media as chief marketing officer last year. "We've found a mix that benefits the brands and the influencers equally, which makes for a strong value equation."
The company was created by Ignite Social Media founders Jim Tobin, Marcie Brogan and Deidre Bounds along with Mr. Andrews.
Carusele has nine full-time employees and is based in Cary, N.C. inside Ignite Social Media's offices, with a satellite office based in Fayetteville, Ark.
For more information please visit Carusele.com or contact Chris Badders at [email protected].