iHerb Simplifies its Rewards Program

Customers Find New Referral Schedule More Rewarding

Nov 04, 2015, 04:00 ET from iHerb

PERRIS, Calif., Nov. 4, 2015 /PRNewswire/ -- iHerb, one of the world's largest online retailers of natural products, has improved its customer referral program, called iHerb Rewards, by restructuring the referral schedule to make it more financially rewarding for participating customers.

iHerb's Rewards Program issues each customer their own Rewards Code.  Existing iHerb customers may share their Rewards Code with family, friends or even on social media.  When new customers use the Rewards Code from a referring iHerb customer, they will receive a $5 first-time customer discount at checkout. 

Under the new referral schedule, participating iHerb customers earn $5 on each first-time customer order as well as a flat 5% of their order total, after taxes, duties and shipping.   In addition, each time that customer reorders products from iHerb, the Rewards Program will automatically credit the existing referral account an additional 5% on an recurring basis.

"Let's say a new customer uses your Rewards Code for their first order of $65," said John McCarthy, iHerb's Vice President of Marketing. "If that same customer places that order again, as is common with our product line, six times per year over three years, you will earn about $63.50 for that one customer.  Now, imagine if you referred 20 new customers.  This amounts to 20 times $63.50 or $1,270!"

Customers can use their accumulated Rewards Credits in two ways: 1) they can apply the credits towards purchases at iHerb, or 2) they can cash out their balance once they accrue $300 or more in the account. In fact, during the month of September 2015 alone, iHerb provided $140,230 worth of free products to customers as a result of the applying Rewards Credits to their orders.  

"Unlike some customer referral programs, iHerb Rewards does not place a limit on how much you can earn from each referral," McCarthy said. "iHerb is where our customers purchase natural products they love, but our Rewards Program allows them to achieve financial benefits as well."

iHerb has built tools to help customers share their Rewards Codes via links in email, blogs and social media.  Customers can even share their shopping cart. 

The new changes went into effect November 1. McCarthy said iHerb will continue to honor and pay all referrals earned under the previous schedule.

The Rewards Program is entirely optional. Customers may choose to make a purchase without participating, but the program seems to fit iHerb's customer profile. iHerb carries one of the largest selections of high-quality natural products in the world, so many customers share their Rewards Code to replenish their personal supplies.

Although iHerb is an online retailer, the company operates two inventory control and shipping centers – Perris, California and Hebron, Kentucky – that fill and ship customer orders. iHerb's product listing includes more than 35,000 products.

iHerb is certified as a Google Trusted Store and its desktop website, mobile website and mobile applications are translated into six different languages.

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