IKO Receives Praise at IRE Trade Show

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Apr 22, 2014, 10:46 ET

Contractor and distributor video testimonials now on YouTube's IKO Roofing Channel

KANKAKEE, IL, April 22, 2014 /PRNewswire/ - IKO, a North American pioneer and global leader in the roofing materials business, received high marks for the quality of both its products and service levels at the International Roofing Expo (IRE), held recently in Las Vegas, Nevada.

Marketing Director Carol Perkins says that several video testimonials recorded at IKO's trade show booth during the IRE have been posted to company's proprietary YouTube channel. "Social proof in the form of online testimonials is vital to our marketing mix. When homeowners are investing in a new roof and can see what roofing professionals think of IKO products, they can feel confident that buying IKO shingles is the right decision."

"The contractors and distributors who provided video testimonials at IRE were unanimous in their praise for our Cambridge architectural laminated asphalt shingles. They appreciated that Cambridge is one of the heaviest shingles on the market and that it installs quickly and easily, saving them time and labor. One contractor observed that the straightforward application instructions – in English and Spanish – are also helpful on the job."

Ms. Perkins also explained that IKO Cambridge shingles are "Advantage" sized for the truest coverage and quick installation, using fewer shingles and fasteners. "Three bundles of Cambridge cover a true 100 square feet on the roof. The same quantity of competing product often covers only 97 to 98-1/2 square feet. In one of the videos, a roofer mentioned that he quoted one job based on his experience with another product, adding about 10% for waste allowance. When his crew finished the job, they had enough Cambridge shingles left to redo the customer's shed roof for free!"

IKO also received kudos for the durability and aesthetic appeal of its shingles, complementing the way ArmourShake mimics wood shakes, Royal Estate's natural slate look, and the new high-definition (HD) Cambridge's unique and stunning color blends in the Nature's Accents Collection.

"Our company's motto is 'Setting the Standard', and so our engineers are always innovating," Perkins said. "It's often those working in the field using our products who suggest the improvements. We listen and take their ideas to heart. That's why these video testimonials are so gratifying. They prove to us – and to our customers – that IKO is doing so many things right."

Carol also reminds homeowners to always see actual shingle samples before starting any roofing project. To watch the IRE videos, or for more information, visit www.iko.com.

About IKO
IKO is a world-wide leader in the roofing, waterproofing and insulation industry for residential and commercial markets. A vertically integrated company, IKO operates more than 25 manufacturing plants throughout North America and Europe. IKO is a family owned business established in 1951.

SOURCE IKO Industries