iLeads.com and Jornaya Announce Data Partnership
iLeads.com and Jornaya Integrate Data Platforms to Enhance the Customer Acquisition Value for Mortgage Lenders & Originators
PHILADELPHIA and NEWPORT BEACH, Calif., March 5, 2018 /PRNewswire/ -- iLeads.com and Jornaya are excited to announce a data partnership to help improve lead quality and performance for the mortgage industry.
Jornaya, the fast-growing consumer journey insights platform, is witness to over 200M consumer events per month across more than 30,000 web domains. The data across the Jornaya network helps brands and marketers understand the value of each lead, to have a more complete view of consumer behavior and compliance, and ultimately improve acquisition performance.
iLeads.com is the nation's leader in helping Lenders understand and derive value from their largest spend: customer acquisition. Counting both the largest non-bank lenders, as well as leading Internet lead generation firms as clients, iLeads.com LeadXL analytics platform currently witnesses over 15 million Internet mortgage leads monthly. Our unique analytics allow lenders to understand both what is occurring on their own sales floor, as well as gaining insight into what is occurring with their competition. iLeads analytics drive marketing and sales decisions that power online lending origination.
"Where Jornaya has a unique view of the consumers' online behavior, iLeads has a unique view of the history and metrics about the property being financed and the people who are financing it," said Ross Shanken, Founder & CEO, Jornaya. "Combining these two data sets and seamlessly delivering the resulting intelligence to mortgage originators and lenders, delivers unprecedented value to both consumers and loan officers in the loan shopping experience."
"We've always viewed our databases as incredible tools to help our clients acquire more customers from their existing marketing sources," adds Drew Warmington, Founder & CEO, iLeads.com. "By combining our unique data assets with Jornaya's, we've developed the capability to close the loop from consumer intent, through to actual funding event," Added Warmington, "This will have a significant impact on mortgage lenders' customer acquisition efforts."
Jornaya's data-as-a-service (DaaS) platform delivers actionable intelligence to identify high-intent prospects and eliminate process inefficiencies like non-compliant calls. Additionally, the Jornaya platform has unmatched visibility into consumer journeys and insights. Its technology allows for witnessing first-hand consumer behaviors across devices, browsers and web properties. Jornaya gives publishers and marketers high-value data and insights that cannot be found from any other source.
About iLeads.com
iLeads.com® was founded in 1996, and is the nation's leader in helping Lenders understand and derive value from their largest spend: customer acquisition. Counting both the largest non-bank lenders, as well as leading Internet lead generation firms as clients, iLeads.com LeadXL analytics platform currently witnesses over 10 million Internet mortgage leads monthly. Our unique analytics allow lenders to understand both what is occurring on their own sales floor, as well as gaining insight into what is occurring with their competition. Our analytics drive marketing and sales decisions that power online lending origination.
About Jornaya
Jornaya is the consumer journey insight platform that provides publishers, marketers, analytics, and compliance professionals with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions in real time and across devices. Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey decision process or toolkit. Visit www.jornaya.com for more information.
SOURCE Jornaya
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