ILGM's "Home Grow Tour" Wins Cannabis Campaign of the Year at PRNEWS Platinum Awards

MODESTO, Calif., Oct. 9, 2025 /PRNewswire/ -- ILGM (I Love Growing Marijuana), the nation's leading provider for at-home cannabis cultivation, has been honored with Cannabis Campaign of the Year at the PRNEWS Platinum Awards for its groundbreaking Home Grow Tour.

The award recognizes ILGM's success in transforming home cultivation from a niche hobby into a cultural movement — elevating the brand from an online seed bank into a lifestyle platform rooted in community, education, and empowerment.

This spring, the Home Grow Tour hit the road to connect with growers across the U.S., spotlighting their stories through authentic storytelling, creative content, and community events from coast to coast. The campaign drove millions of impressions, earned national media coverage, and laid the foundation for ILGM's next evolution: Grow Club — a first-of-its-kind mentorship and education program designed to help new home growers cultivate with confidence.

"This win validates what we've always believed — that growing your own cannabis isn't just about the plant; it's about connection, sustainability, and self-sufficiency," said Ernst Rustenhoven, CEO of ILGM. "The Home Grow Tour revealed how deeply people crave community and mentorship in their cultivation journey and Grow Club builds on that foundation by giving home growers the guidance, education, and support they need to truly thrive."

The Home Grow Tour was developed in partnership with PR agency Trailblaze, event production agency HangarFour, and media partner Leafly.

The PRNEWS Platinum Awards celebrate excellence in communications and brand storytelling across industries. ILGM's recognition marks a milestone for the cannabis category, highlighting how brands are using the power of PR to destigmatize plant medicine and redefine the future of cannabis culture.

About ILGM
ILGM (I Love Growing Marijuana) prides itself on being the Home of the Growers. Since 2012, it has been empowering people to grow with premium seeds and expert advice, while building a thriving community. Combining over a decade of expertise with a passion for helping cannabis home growers of all levels achieve exceptional results, ILGM ensures that every seed reaches its full potential. From curious beginners to seasoned cultivators, ILGM is here to support every step of the growing journey. For more information, visit: ilgm.com/about.

Media Contact:
Madison Mullis
[email protected]

SOURCE ILGM