IlliniCare Health Unveils New Brand Look, Signaling Transformation

Jun 06, 2014, 17:13 ET from IlliniCare Health

WESTMONT, Ill., June 6, 2014 /PRNewswire/ -- IlliniCare Health, a subsidiary of Centene Corporation (NYSE: CNC), has unveiled a new brand identity, symbolized by the introduction of a new logo that signifies its growth and transformation.  The new brand will serve to further emphasize IlliniCare Health's mission: providing better health outcomes at lower costs.

IlliniCare Health's new, progressive logo reflects the vibrancy and diversity of the organization, and a framework that focuses resources around IlliniCare Health's three core beliefs:

  • Focus on individuals: we believe treating people with kindness, respect and dignity empowers healthy decisions and that healthier individuals create more vibrant families and communities.
  • Whole health: we believe in treating the whole person, not just the physical body.
  • Active local involvement: we believe local partnerships enable meaningful, accessible healthcare.

In another major change, the health plan will be called "IlliniCare Health" to simplify and align with how people most commonly refer to the organization. 

The new logo, evocative of a three-dimensional heart, is a vibrant new take on IlliniCare Health's prior logo, which had represented the health plan since its debut in 2011. The refreshed logo, with its multiple color options and new, contemporary look, better reflects the dynamic and flexible nature of the health plan and the diversity of the communities it serves.  The new logo's bold, active and welcoming shape symbolizes IlliniCare Health's commitment to the health and well-being of the communities it serves. 

"This is a very important, exciting time for IlliniCare Health," said Jeff Joy, president and CEO of IlliniCare Health.  "From the very beginning, we've focused on transforming the health of the community, one person at a time.  Our new brand identity reflects our core values and supports our positioning within the market.   Our commitment to building greater awareness for the important work we do will enable us to expand our efforts and promote healthy communities throughout Illinois."

About IlliniCare Health IlliniCare Health is a Managed Care Organization (MCO) contracted to provide services under Illinois Department of Healthcare and Family Services Integrated Care Program and the Medicare-Medicaid Alignment Initiative (MMAI). IlliniCare is a wholly-owned subsidiary of Centene Corporation (NYSE: CNC), a leading multi-line healthcare enterprise offering both core Medicaid and specialty services. IlliniCare Health currently serves over 20,000 members as part of the Illinois Department of Healthcare and Family Services Integrated Care Program (ICP) in Cook, DuPage, Lake, Kane, Kankakee and Will Counties. In April of 2013, IlliniCare expanded the Integrated Care Program to serve Boone, McHenry and Winnebago Counties. The Department of Healthcare and Family Services recently selected IlliniCare Health as one of the six Managed Care Organizations to participate in the Medicare-Medicaid Alignment Initiative (MMAI) in the greater Chicago area. Information regarding IlliniCare Health is available at

About Centene Corporation Centene Corporation, a Fortune 500 company, is a leading multi-line healthcare enterprise that provides programs and services to government sponsored healthcare programs, focusing on under-insured and uninsured individuals. Many receive benefits provided under Medicaid, including the State Children's Health Insurance Program (CHIP), as well as Aged, Blind or Disabled (ABD), Foster Care and Long Term Care (LTC), in addition to other state-sponsored/hybrid programs, and Medicare (Special Needs Plans). The company operates local health plans and offers a range of health insurance solutions. It also contracts with other healthcare and commercial organizations to provide specialty services including behavioral health, care management software, correctional systems healthcare, in-home health services, life and health management, managed vision, pharmacy benefits management, specialty pharmacy and telehealth services.

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SOURCE IlliniCare Health