Illy Caffe Inspires Creativity At Tribeca Film Festival
The Cup with A Cult Following Touches Down At Festival Hub
NEW YORK, April 7, 2016 /PRNewswire/ -- From film shorts to espresso shots, illy caffè, the cup with a cult following returns to Tribeca Film Festival, presented by AT&T, starting on April 13th , and includes 77 world premiere screenings and many special events over 12 days.
Just like cult films, known for their dedicated, passionate fanbase, illy is the cup with a cult following especially when it comes to the illy Art Collection, a large body of work consisting of coffee cups produced since 1992. To date, more than 70 contemporary artists have contributed to the collection from Michelangelo Pistoletto to Marina Abramović to Francis Ford Coppola.
Illy caffè, the official coffee of the film fest, is inspiring film fans at a number of venues including the Tribeca Festival Hub at Spring Studios where film, art, tech and performance come together. This year, the Hub hosts several screenings and events including the Tribeca Talks: Daring Women Summit Powered by the Li.st and Virtual Arcade, presented by AT&T, in addition to an illy coffee bar, located at the 6th floor serving espresso shots, mini caffè lattes and illy bottled coffee for on-the-go. In addition, ticketed guests visiting the illy coffee bar can test their skills with the "illy cup clutch" arcade experience and retrieve illy Art Collection cups.
On Saturday, April 23rd, The Tribeca Film Festival Shorts Saturday screenings is featuring illy caffè at Bow Tie Cinemas. Those fans attending the first session, New York Then, a series of short films including Mulberry, a cinematic portrait of Little Italy from Director Paul Stone, will be treated to illy espresso in addition to savory and sweet bites from Grandaisy café including their roman style flat bread, a favorite for those living and working in the Tribeca neighborhood.
Illy is also celebrating the film Perfect Strangers, part of the International Narrative Competition. The film by Italian director, Paolo Genovese brings an impressive cast including Alba Rorhwacher and Marco Giallini. The film portraits a dinner party where seven friends decide to play a dangerous game. Each attendee places their cell phone on the table and agrees to make all texts and calls public in an attempt to prove that they have nothing to hide. What at first seems like a playful distraction between friends quickly turns into something much more. With a touch of irony given the film's narrative, each guest attending the premier will receive a can of illy espresso and a box of the new illy k-cups single serve coffee with the idea of conveying the message that coffee inspires socializing, friendship and stimulating conversation.
Illy will also participate in the Tribeca On Location, on Saturday, April 23rd where Tribeca is transformed into a day of gaming, snacking, and having fun. Those attending will be treated to illy bottle coffee, an authentic espresso iced coffee.
Follow illy throughout the festival on twitter @illyusa for the opportunity to receive complimentary film tickets. In addition, one lucky fan will have the opportunity to get a complimentary illy Art Collection and illy espresso machine by visiting www.illyusa.com/illyinspires
Follow illy North America on social media:
Twitter: @illyusa
Facebook: www.facebook.com/illy
Instagram: www.instagram.com/illy_coffee
About illy caffè:
Illy caffè was founded in Trieste in 1933; the company manufactures and markets a unique blend of 100% Arabica espresso coffee and is the leading brand in top quality coffee. Almost 7 million cups of illy coffee are consumed daily throughout the world. illy coffee is sold in more than 140 countries and is served in over 100,000 of the world's finest restaurants and cafés. The monobrand illy shops are about 230 in 43 countries. The company established and runs the Coffee University with a view to fostering and spreading the culture of coffee; this center of excellence provides comprehensive academic and hands-on training for coffee growers, baristas and fans covering every aspect of the product. The company has approximately 1,084 people on its global payroll, and in 2014 posted consolidated revenues of €391 million. illy purchases green coffee beans directly from growers of the highest quality Arabica, based on partnerships underpinned by the principles of sustainable development. From its Trieste headquarters, the company encourages long-term partnerships with the world's best growers in Brazil, Central America, India and Africa, sharing know-how and technology and paying higher than market compensation.
Press Contact:
Brooke Scher Mogan
ALISON BROD PUBLIC RELATIONS
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