Illy Inspires Creativity At Tribeca Film Festival®
From Virtual Reality to Sinatra - Culture and Coffee Connect at Spring Studios
NEW YORK, April 20, 2015 /PRNewswire/ -- The creative hub of the Tribeca Film Festival presented by AT&T, Spring Studios, will be the epicenter where film, art, tech and performance come together. Illy caffe, returning as the official coffee sponsor, is adding the art of coffee to inspire guests during the festival from April 15-26, 2015.
Film and tech enthusiasts attending festival events at Spring Studios on Varick Street in NYC can discover and experience a host of immersive storytelling, art and multimedia projects. The illy cinema coffee bar, part of the festival activities was created by Shadi Shahrokhi, founder and chief designer of Flow Architect. The cinema bar installation features micro projectors and Flow Architect's custom L'Eclisse mini speakers built within and surrounding the iconic illy silver and red coffee can. The micro projectors and handcrafted speakers create a dichotomy of innovation – beaming vintage Edison Films from the early 1900's through the illy cans to create a small personal viewing screen for guests sipping espresso at the viewing bar.
"The installation speaks to the innovation that's happening in film, which can be seen throughout the festival, while also tapping into illy's heritage of invention and its strong relationship with art and science," said Shahrokhi. "The content draws inspiration from the World's Fair during the turn of the 20th century and creates a connection to illy's involvement in Expo 2015 Milano, which will begin in less than two weeks." During Expo, illy as part of its role as curator of the Coffee Cluster, a 43,000 sq. foot pavilion dedicated to the narrative of bean to cup, will provide a 3-D virtual reality coffee plantation experience leveraging Oculus Rift gear.
On April 21st Tribeca Film Festival and the Lincoln Motor Company will celebrate Sinatra at 100: Film & Music, with a special screening of On The Town followed by performances by Tony Bennett, Lea Delaria, Savion Glover, Brandon Flowers, Alice Smith, and the JC Hopkins Biggish Band.
To mark the occasion, illy will pay homage to Sinatra's "The Coffee Song," serving an illy MonoArabica Brazil Cold Brew. "The Coffee Song," (occasionally subtitled "They've Got an Awful Lot of Coffee in Brazil") is a novelty song written by Bob Hilliard and Dick Miles, first recorded by Frank Sinatra in 1946.
During the eleven day Film Festival, the illy cinema coffee bar will serve as a source of inspiration for film industry insiders and enthusiasts to discuss their creativity over illy espresso and cappuccino (#illyinspires). On display will be the new illy Y5 DUO single-serve machine capable of making espresso and brewed coffee. Coffee enthusiasts can also enjoy illy issimo ready to drink coffee at select locations including the BMCC Tribeca PAC screening venue.
Follow illy throughout the festival on twitter @illyusa for the opportunity to receive complimentary film tickets. Ticket holders attending Spring Studios events can enter to win a new Y5 DUO at the illy cinema coffee bar.
About the Artist: Shadi Shahrokhi and Flow Architech:
Shadi Shahrokhi trained in sculpture and film-making at the school of the Museum of Fine Arts in Boston before completing an undergraduate degree in Architecture at Sci-Arc in Los Angeles. He holds a Masters in Advanced Architecture Design from Columbia University. His work has been published and exhibited throughout the U.S. and abroad. Mr. Shahrokhi formed SHAdi +Company in 1997, a design/build studio with an emphasis on high-end, modern, total design. Shahrokhi being an avid audiophile/videophile, founded Trak-kit (2006) and FLOW Architech (2013). In addition to offering products ranging from smart furniture to fully automated wall systems with imbedded electronics, custom speakers to controlled lighting, Flow Architech also functions as a consultant for architects, designers and manufacturers to develop complete designs and work through the manufacturing process and deliver final products with smart and intuitive interfaces. www.flowarchitech.com
About illycaffe North America, Inc:
Illycaffe North America imports, distributes and markets illy products throughout the US, Canada and Mexico. With global headquarters in Trieste, Italy, illy is a leader in providing super-premium coffee known for its distinctly balanced taste, produced to the industry's highest quality standards. Its full range of roasted coffee (whole bean, ground and single serve), espresso machines, artist-created cups and other accessories can be experienced at leading cafes, hotels, and restaurants, and purchased for the home at higher-end retailers and at www.illyusa.com. Through a global partnership with Coca Cola, illy also offers the illy issimo line of ready to drink coffees available worldwide. Illy pioneered the direct trade model for coffee over 25 years ago and purchases 100 percent (except Ethiopia) of its Arabica coffee directly from growers, who are educated by illy to produce coffee that meets the highest standards for quality and sustainability. Illy is frequently recognized for its industry leadership in sustainability and ethics, its long-held core values.
More information about illy and its products can be found at www.illy.com and https://www.facebook.com/illy
Follow illy on twitter https://twitter.com/illyUSA
Follow illy on Instagram http://instagram.com/illy_coffee
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SOURCE illycaffe North America, Inc
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