imbee Receives CARU's Safe Harbor Icon and CEO Alan Anderson Slated as Speaker at CARU Conference

WALNUT CREEK, Calif., May 12, 2011 /PRNewswire/ -- imbee announced today that the Children's Advertising Review Unit of the Council of Better Business Bureaus (CARU) has finished its assessment of imbee.com's privacy practices and has granted CARU's Safe Harbor icon to place on imbee's website.

(Logo: https://photos.prnewswire.com/prnh/20110301/MM57192LOGO)

imbee has been working with CARU to make sure that the site is compliant with the Children's Online Privacy Protection Act (COPPA).  imbee is committed to following the CARU and COPPA guidelines for the protection of its users on its site; imbee's CARU Kid's Privacy Safe Harbor confirmation is available at http://imbee.com/.  For more information about CARU's Safe Harbor Program, go to www.caru.org/program/safeharbor.aspx.  

imbee CEO Alan Anderson will be a panelist at CARU's upcoming West Coast Conference in Los Angeles on May 18, 2011.  Anderson will be addressing online safety for kids and sharing imbee's best practices on the topic.  The panel, 'They Found You, They Followed You, and They Registered For Your Website:  What's New With Social Media and Kids?', will explore the hot topic of kids and social networking.

"imbee is serious about our responsibility to our community, both to our parents and our kids," said Alan Anderson, imbee CEO. "Working hand-in-hand with CARU to make sure that our advertising and marketing are transparent and responsible while delivering relevant information and opportunities to our audience is our main goal."

The Children's Advertising Review Unit (CARU) was founded in 1974 to promote responsible children's advertising as part of a strategic alliance with the major advertising trade associations through the National Advertising Review Council (comprising the AAAA, the AAF, the ANA and the CBBB). CARU is the children's arm of the advertising industry's self-regulation program and evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency with its Self-Regulatory Guidelines for Children's Advertising and relevant laws.  CARU recognizes that the special nature and needs of a youthful audience require particular care and diligence on the part of advertisers. Consequently, CARU performs a high level of monitoring, including the scrutinizing of over ten thousand television commercials, and the review of advertisements in print, radio and online media. Learn more at CARU.

imbee is a one-of-a-kind social media experience that is a mash up of the best of the web: video and photo uploads, real-time chat, playlist sharing, original web series and clips, pop culture news and cool games (and music coming soon!).  All in a safe environment that is all about kids, all the time.  Check imbee out.

Contact:  Bronagh Hanley, [email protected], 415-314-7262

SOURCE imbee